Webinar - How To Drive Promotions To Your Magento eCommerce Store

Urvish Shah, Technical Manager

WEBINAR

How To Drive Promotions On Your Magento e-Commerce Store

Agenda

• Why Promotions are the engine to Generate Business?

• Magento Promotional Modules

• eInfochips Connectors to boost your sales

• Summary and Q&A

WHY PROMOTIONS ARE IMPORTANT?

Your Website is like an Well Oiled Engine. There is no room for Friction

Journey of a Customer Keep it Simple

4

Your website

Journey of a Customer Keep it Simple

5

Web Visitors

Journey of a Customer Keep it Simple

6

Web Visitors

Visit Product Catalog

Journey of a Customer Keep it Simple

7

Web Visitors

Visit Product Catalog

Drop Off

Journey of a Customer Keep it Simple

8

Web Visitors

Visit Product Catalog

Drop Off

Place product on Shopping cart

Journey of a Customer Keep it Simple

9

Web Visitors

Visit Product Catalog

Drop Off

Place product on Shopping cart

Abandoned Cart

Journey of a Customer Keep it Simple

10

Web Visitors

Visit Product Catalog

Drop Off

Place product on Shopping cart

Complete Purchase

Abandoned Cart

Journey of a Customer Keep it Simple

11

Web Visitors

Visit Product Catalog

Drop Off

Place product on Shopping cart

Complete Purchase

Abandoned Cart

Conversions

Checkout

Promotions begins with Segmenting Segment Your End Users

12

Books

Music

Movies

Promotions is about User Experience

Easy to Find

13

Promotions is about User Experience

Easy to Find Easy to Compare

14

Promotions is about User Experience

Easy to Find Easy to Compare Easy to Buy

15

Make Your Customers Do More

16

Make Your Customers Do More

Remarketing

17

Make Your Customers Do More

Remarketing Loyalty Programs

18

Make Your Customers Do More

Remarketing Loyalty Programs Daily Deals

19

Lifecycle of your customer

20

Acquire the customer

through ads, SEO and promotional

campaigns

Lifecycle of your customer

21

Acquire the customer

through ads, SEO and promotional

campaigns

Involve them through intuitive

designs and seamless interface

Lifecycle of your customer

22

Acquire the customer

through ads, SEO and promotional

campaigns

Involve them through intuitive

designs and seamless interface

Maintain them through

retargeting campaigns to

gain that extra mileage

WAYS TO USE MAGENTO FOR PROMOTIONS IN YOUR ECOMMERCE STORE

Introduction to Magento Promotional Modules eInfochips Extensions to Boost Your Sales

Newsletters 1

24

Acquire New Customers Remarket to Existing Customers

Newsletters

Step 1: Newsletter Configuration. Get people to Signup for your updates

Step 2: Templates (Newsletter -> Newsletter Templates -> (Click) Add New

Template) • Create Templates

1

25

Subscribe to Newsletter

Newsletter

Summer Sale

John Doe

John.doe@johndoe.com

Template Name

Template Sub

Sender Name

Sender Email

Content

Newsletters 1

Step 2: Templates • Static Blocks – Add Content

HTML

Step 3: Queue Your Template into Your Campaign

May 1 May 8 May 15 May 22 May 29

26

Landing Pages 2

27

Newsletter

Landing Pages 2

28

Newsletter 6 Reviews| 14 Ratings

UPCOMING $400

1

15 Inch Desktop Computer

Register for Updates

Name

Email

Phone No

Address 1

Address 2

Zip Code

State

Register Now

Add to Cart

Landing Pages 2

Step 1: Add New Page

29

CMS > Manage Pages

Home Page

/home

Page Title

SERF URL

All Store Views Home Page Product 1 Sub 1 Sub 2 Product 2 Sub 1 Sub 2

^

^

Store View

Status Enabled

^

Content

Landing Pages 2 Step 2: Select Theme/Layout from Custom Design

Custom Theme from Dropdown

30

Landing Pages 2 Step 2: Select Theme/Layout from Custom Design

Custom Theme from Dropdown

Define Theme

Timeframe

31

Landing Pages 2 Step 2: Select Theme/Layout from Custom Design

Custom Theme from Dropdown

Define Theme

Timeframe

Select Layout

32

Landing Pages 2 Step 2: Select Theme/Layout from Custom Design

Custom Theme from Dropdown

Define Theme

Timeframe

Select Layout

Layout Update XML

33

Landing Pages 2 Step 2: Select Theme/Layout from Custom Design

Custom Theme from Dropdown

Define Theme

Timeframe

Select Layout

Layout Update XML

Step 3: Metadata for SEO

• Meta Title: Sports Shoes, Buy Online at Best Price

• Meta Description: Run, jump, twist, climb. Whatever the challenge, push the

limits with a comfortable pair from our extensive selection of sport shoes by

iconic brands

• Meta Keywords: Sports Shoes, Nike Shoes, Adidas Shoes 34

Personalization 3 Step 1: Up sell/Related Products/Cross sell

Magento Admin

Username

Password

Login

Login to Magento Admin

35

Personalization 3 Step 1: Up sell/Related Products/Cross sell

Magento Admin

Username

Password

Login

Login to Magento Admin Catalog -> Manage Products

36

Personalization 3 Step 1: Up sell/Related Products/Cross sell

Magento Admin

Username

Password

Login

Login to Magento Admin Catalog -> Manage Products Select & Edit the Product

37

Personalization 3 Step 1: Up sell/Related Products/Cross sell

Magento Admin

Username

Password

Login

Login to Magento Admin Catalog -> Manage Products Select & Edit the Product

Select Up sell /Related/ Cross

sell Tab

38

Personalization 3 Step 1: Up sell/Related Products/Cross sell

Magento Admin

Username

Password

Login

Login to Magento Admin Catalog -> Manage Products Select & Edit the Product

Select Up sell /Related/ Cross

sell Tab

Select Product to Up Sell 39

Personalization 3 Step 1: Up sell/Related Products/Cross sell

Magento Admin

Username

Password

Login

Login to Magento Admin Catalog -> Manage Products Select & Edit the Product

Select Up sell /Related/ Cross

sell Tab

Select Product to Up Sell

Magento Admin

1 Position

Manage Positions 40

Personalization 3 Step 1: Up sell/Related Products/Cross sell

Magento Admin

Username

Password

Login

Login to Magento Admin Catalog -> Manage Products Select & Edit the Product

Select Up sell /Related/ Cross

sell Tab

Select Product to Up Sell

Magento Admin

1 Position

Manage Positions Save Your settings 41

Personalization 3 Step 2: Offer your user a wishlist

Wishlist

Product Comment Date

Two Drawer Cabinet

$89

To buy in July

14 May 2014 Add to Cart Remove Item

42

Search 4

Magento: Beg

Magento: Beginners Guide PHP Architects Advanced Programming with Magento

Quick Search

43

Search 4

Magento: Beg

Magento: Beginners Guide PHP Architects Advanced Programming with Magento

Quick Search

Save Search Terms

44

Search 4

Magento: Beg

Magento: Beginners Guide PHP Architects Advanced Programming with Magento

Quick Search

Save Search Terms In-Store Search

45

Search 4

Magento: Beg

Magento: Beginners Guide PHP Architects Advanced Programming with Magento

Quick Search

Save Search Terms Edit Search Terms In-Store Search

46

Search 4

Advanced Search

Name Description

Price Gender

SKU Color

Brand Type

^

^

^ ^

47

Polls 5

User Poll User Poll What colour do you prefer for your Nokia Lumia?

Green Blue

Red Violet

What colour do you prefer for your Nokia Lumia? Green Blue

Red Violet

6% 50%

25% 19%

Admin -> CMS -> Poll Manager

Poll Questions Poll Answers

48

Social 6

1 Get AddThis Social Plugin from Magento Connect

2 Position the plugin

Adding Social Plugins

49

Social 6

General

Display Tool

Profile ID

Button Style

50

Optional • Custom URL and Title • API Configurations • Custom Sharing Service

Share

Social 6 15 Inch Desktop Computer 6 Reviews| 14 Ratings In Stock

$400 1 Add to Cart

Reviews

Facebook & Twitter Commenting

15 Inch Desktop Computer

51

Pricing 7

Catalog Pricing Shopping Cart Pricing

52

Pricing 7 Catalog Pricing Rules Promotions -> Catalog Pricing Rules -> Actions

Update Prices Using Following Information

Apply

Discount*

Enable Discount to Sub products

No

^

New Rule

By Percentage of Original Price By Fixed Amount To Percentage of the Original Price To Fixed Amount

Stop Further Rules Processing No

^

Pricing 7 Shopping Cart Pricing Rules Promotions -> Shopping Cart Pricing Rule -> Actions

Update Prices Using Following Information Apply

Discount*

Apply to Shipping Amount No

^

New Rule

Percentage of Product Price Discount Fixed Amount Discount Fixed Amount Discount for whole cart Buy X get Y free

Free Shipping No

^

Max Qty Discount 0

Discount Qty Step (Buy X)

Stop Further Rules Processing No

^

Daily Deals 8

“Deal 4U” extension allows the merchant/site admin to set custom offers with few-click strokes.

The “Deal 4U Categories” extension offers the flexibility to display promotional offers for multiple product categories, with multiple offer items in a single deal. Several such offers can be activated together. Custom codes can be added to any page to prompt an offer at the page navigation level

55

Download

Download

Daily Deals 8

Install the Extension

56

Daily Deals 8

Install the Extension Add Offer

57

Daily Deals 8

Install the Extension Add Offer Activate Offers

58

Daily Deals 8

Install the Extension

Set Timers & Offer Expiry Dates

Add Offer Activate Offers

59

Daily Deals 8

Install the Extension

Categorize Your Offers Set Timers & Offer Expiry Dates

Add Offer Activate Offers

60

Coupon 9

Coupon4U offers Magento Users to assign and create multiple coupons and rules for their promotional campaigns

61

Coupon 9

Install the extension Create Discount Coupons with Promotional Codes

for Product Catalog

Integrate to email campaign to your subscribers

Offer coupon accessibility through Website

Configure Timing and Usage of Coupons

62

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