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Driving promotions in an e-commerce store is the most critical activity for an online retailer. Lack of proper ammunition to promote your products directly affects your ROI. This presentation offers some tips & tricks on how to leverage the maximum out of the promotional modules and what are few extensions that you can use.
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Urvish Shah, Technical Manager
WEBINAR
How To Drive Promotions On Your Magento e-Commerce Store
Agenda
• Why Promotions are the engine to Generate Business?
• Magento Promotional Modules
• eInfochips Connectors to boost your sales
• Summary and Q&A
WHY PROMOTIONS ARE IMPORTANT?
Your Website is like an Well Oiled Engine. There is no room for Friction
Journey of a Customer Keep it Simple
4
Your website
Journey of a Customer Keep it Simple
5
Web Visitors
Journey of a Customer Keep it Simple
6
Web Visitors
Visit Product Catalog
Journey of a Customer Keep it Simple
7
Web Visitors
Visit Product Catalog
Drop Off
Journey of a Customer Keep it Simple
8
Web Visitors
Visit Product Catalog
Drop Off
Place product on Shopping cart
Journey of a Customer Keep it Simple
9
Web Visitors
Visit Product Catalog
Drop Off
Place product on Shopping cart
Abandoned Cart
Journey of a Customer Keep it Simple
10
Web Visitors
Visit Product Catalog
Drop Off
Place product on Shopping cart
Complete Purchase
Abandoned Cart
Journey of a Customer Keep it Simple
11
Web Visitors
Visit Product Catalog
Drop Off
Place product on Shopping cart
Complete Purchase
Abandoned Cart
Conversions
Checkout
Promotions begins with Segmenting Segment Your End Users
12
Books
Music
Movies
Promotions is about User Experience
Easy to Find
13
Promotions is about User Experience
Easy to Find Easy to Compare
14
Promotions is about User Experience
Easy to Find Easy to Compare Easy to Buy
15
Make Your Customers Do More
16
Make Your Customers Do More
Remarketing
17
Make Your Customers Do More
Remarketing Loyalty Programs
18
Make Your Customers Do More
Remarketing Loyalty Programs Daily Deals
19
Lifecycle of your customer
20
Acquire the customer
through ads, SEO and promotional
campaigns
Lifecycle of your customer
21
Acquire the customer
through ads, SEO and promotional
campaigns
Involve them through intuitive
designs and seamless interface
Lifecycle of your customer
22
Acquire the customer
through ads, SEO and promotional
campaigns
Involve them through intuitive
designs and seamless interface
Maintain them through
retargeting campaigns to
gain that extra mileage
WAYS TO USE MAGENTO FOR PROMOTIONS IN YOUR ECOMMERCE STORE
Introduction to Magento Promotional Modules eInfochips Extensions to Boost Your Sales
Newsletters 1
24
Acquire New Customers Remarket to Existing Customers
Newsletters
Step 1: Newsletter Configuration. Get people to Signup for your updates
Step 2: Templates (Newsletter -> Newsletter Templates -> (Click) Add New
Template) • Create Templates
1
25
Subscribe to Newsletter
Newsletter
Summer Sale
John Doe
Template Name
Template Sub
Sender Name
Sender Email
Content
Newsletters 1
Step 2: Templates • Static Blocks – Add Content
HTML
Step 3: Queue Your Template into Your Campaign
May 1 May 8 May 15 May 22 May 29
26
Landing Pages 2
27
Newsletter
Landing Pages 2
28
Newsletter 6 Reviews| 14 Ratings
UPCOMING $400
1
15 Inch Desktop Computer
Register for Updates
Name
Phone No
Address 1
Address 2
Zip Code
State
Register Now
Add to Cart
Landing Pages 2
Step 1: Add New Page
29
CMS > Manage Pages
Home Page
/home
Page Title
SERF URL
All Store Views Home Page Product 1 Sub 1 Sub 2 Product 2 Sub 1 Sub 2
^
^
Store View
Status Enabled
^
Content
Landing Pages 2 Step 2: Select Theme/Layout from Custom Design
Custom Theme from Dropdown
30
Landing Pages 2 Step 2: Select Theme/Layout from Custom Design
Custom Theme from Dropdown
Define Theme
Timeframe
31
Landing Pages 2 Step 2: Select Theme/Layout from Custom Design
Custom Theme from Dropdown
Define Theme
Timeframe
Select Layout
32
Landing Pages 2 Step 2: Select Theme/Layout from Custom Design
Custom Theme from Dropdown
Define Theme
Timeframe
Select Layout
Layout Update XML
33
Landing Pages 2 Step 2: Select Theme/Layout from Custom Design
Custom Theme from Dropdown
Define Theme
Timeframe
Select Layout
Layout Update XML
Step 3: Metadata for SEO
• Meta Title: Sports Shoes, Buy Online at Best Price
• Meta Description: Run, jump, twist, climb. Whatever the challenge, push the
limits with a comfortable pair from our extensive selection of sport shoes by
iconic brands
• Meta Keywords: Sports Shoes, Nike Shoes, Adidas Shoes 34
Personalization 3 Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin
35
Personalization 3 Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products
36
Personalization 3 Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the Product
37
Personalization 3 Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the Product
Select Up sell /Related/ Cross
sell Tab
38
Personalization 3 Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the Product
Select Up sell /Related/ Cross
sell Tab
Select Product to Up Sell 39
Personalization 3 Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the Product
Select Up sell /Related/ Cross
sell Tab
Select Product to Up Sell
Magento Admin
1 Position
Manage Positions 40
Personalization 3 Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the Product
Select Up sell /Related/ Cross
sell Tab
Select Product to Up Sell
Magento Admin
1 Position
Manage Positions Save Your settings 41
Personalization 3 Step 2: Offer your user a wishlist
Wishlist
Product Comment Date
Two Drawer Cabinet
$89
To buy in July
14 May 2014 Add to Cart Remove Item
42
Search 4
Magento: Beg
Magento: Beginners Guide PHP Architects Advanced Programming with Magento
Quick Search
43
Search 4
Magento: Beg
Magento: Beginners Guide PHP Architects Advanced Programming with Magento
Quick Search
Save Search Terms
44
Search 4
Magento: Beg
Magento: Beginners Guide PHP Architects Advanced Programming with Magento
Quick Search
Save Search Terms In-Store Search
45
Search 4
Magento: Beg
Magento: Beginners Guide PHP Architects Advanced Programming with Magento
Quick Search
Save Search Terms Edit Search Terms In-Store Search
46
Search 4
Advanced Search
Name Description
Price Gender
SKU Color
Brand Type
^
^
^ ^
47
Polls 5
User Poll User Poll What colour do you prefer for your Nokia Lumia?
Green Blue
Red Violet
What colour do you prefer for your Nokia Lumia? Green Blue
Red Violet
6% 50%
25% 19%
Admin -> CMS -> Poll Manager
Poll Questions Poll Answers
48
Social 6
1 Get AddThis Social Plugin from Magento Connect
2 Position the plugin
Adding Social Plugins
49
Social 6
General
Display Tool
Profile ID
Button Style
50
Optional • Custom URL and Title • API Configurations • Custom Sharing Service
Share
Social 6 15 Inch Desktop Computer 6 Reviews| 14 Ratings In Stock
$400 1 Add to Cart
Reviews
Facebook & Twitter Commenting
15 Inch Desktop Computer
51
Pricing 7
Catalog Pricing Shopping Cart Pricing
52
Pricing 7 Catalog Pricing Rules Promotions -> Catalog Pricing Rules -> Actions
Update Prices Using Following Information
Apply
Discount*
Enable Discount to Sub products
No
^
New Rule
By Percentage of Original Price By Fixed Amount To Percentage of the Original Price To Fixed Amount
Stop Further Rules Processing No
^
Pricing 7 Shopping Cart Pricing Rules Promotions -> Shopping Cart Pricing Rule -> Actions
Update Prices Using Following Information Apply
Discount*
Apply to Shipping Amount No
^
New Rule
Percentage of Product Price Discount Fixed Amount Discount Fixed Amount Discount for whole cart Buy X get Y free
Free Shipping No
^
Max Qty Discount 0
Discount Qty Step (Buy X)
Stop Further Rules Processing No
^
Daily Deals 8
“Deal 4U” extension allows the merchant/site admin to set custom offers with few-click strokes.
The “Deal 4U Categories” extension offers the flexibility to display promotional offers for multiple product categories, with multiple offer items in a single deal. Several such offers can be activated together. Custom codes can be added to any page to prompt an offer at the page navigation level
55
Download
Download
Daily Deals 8
Install the Extension
56
Daily Deals 8
Install the Extension Add Offer
57
Daily Deals 8
Install the Extension Add Offer Activate Offers
58
Daily Deals 8
Install the Extension
Set Timers & Offer Expiry Dates
Add Offer Activate Offers
59
Daily Deals 8
Install the Extension
Categorize Your Offers Set Timers & Offer Expiry Dates
Add Offer Activate Offers
60
Coupon 9
Coupon4U offers Magento Users to assign and create multiple coupons and rules for their promotional campaigns
61
Coupon 9
Install the extension Create Discount Coupons with Promotional Codes
for Product Catalog
Integrate to email campaign to your subscribers
Offer coupon accessibility through Website
Configure Timing and Usage of Coupons
62
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