discovering retailization

2 maggio 2023 1

R E TA I L L E G A C YEXTRA CONTEST

2 maggio 2023 2PATHWAY

Officina Santa Maria NovellaFounded 1612Today the original store is still open

Louis Vuitton Founded 18541885 first store in London

BurberryFounded in 1856 1856 first store opened in Basingstoke, Hampshire, England

BulgariFounded in 1884 1905 first store via Condotti 10 still open

Gucci Founded in 1921 1938 First store in Rome Via Condotti still open

2 maggio 2023 7

1. SEARCH & SELECT IN YOUR ARCHIVES MOST APPROPRIATE BRAND LEGACY ELEMENTS

2. SHAPE THEM INTO THE RETAIL FORMULA3. SHOW THEM AS PART OF RETAIL STORYTELLING (video, images…)

2 maggio 2023 8

e m a n u e l e s a c e r d o t e . c o m

Retail