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# 1

R E TA I L L E G A C YEXTRA CONTEST

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Officina Santa Maria NovellaFounded 1612Today the original store is still open

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Louis Vuitton Founded 18541885 first store in London

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BurberryFounded in 1856 1856 first store opened in Basingstoke, Hampshire, England

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BulgariFounded in 1884 1905 first store via Condotti 10 still open

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Gucci Founded in 1921 1938 First store in Rome Via Condotti still open

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1. SEARCH & SELECT IN YOUR ARCHIVES MOST APPROPRIATE BRAND LEGACY ELEMENTS

2. SHAPE THEM INTO THE RETAIL FORMULA3. SHOW THEM AS PART OF RETAIL STORYTELLING (video, images…)

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