The changing face of recruitment: How technology & good marketing principles are key to future...

THE CHANGING FACE OF RECRUITMENTHOW TECHNOLOGY AND GOOD MARKETING PRACTICE AREKEY TO FUTURE SUCCESS

Housekeeping• Presenter: Martin Bramall, Managing Director of idibu

• 10 years with idibu & recruitment software

• Previously worked across various PR & Marketing roles

• The data in today’s presentation was collated in May 2016

• Over 200 candidates and recruiters were polled

• The data was used in our recent white paper of the same name

• The white paper can be downloaded from www.idibu.com/wp1

Hot Topic: The Experience

A great candidate experience starts with a great recruiter experience.

What candidates expect

• Frictionless: make life easy

•Mobile-centric: link up data

• Loyalty: has to be earned

• Authentic relationships: we are humans, not numbers

We’re all marketers now

Attract: Understand your target market

Referrals stand out amongst fragmented sources

Open your mind…

Engage: Relationships develop through honest and authentic communication

Great relationships are a competitive advantage

Candidates only refer if they’ve had a great experience

Retain: The right message to the right people at the right time

To succeed, build better relationships

Qualify: Test and share

The recruiter of the future needs to be a full-stack employee

Technology should…

• Offer a frictionless, mobile experience

• Help navigate increased fragmentation and demands

• Be simple to use & repeat automated tasks

• Be flexible enough to play to each person’s strengths

• Enable segmentation beyond locations, industry and skills

We believe that the relationships we have are what defines us. Life is all about great relationships and they are built on mutual respect, trust, honesty, support, good communication and good humour.

Engage with us: • Email: martin.bramall@idibu.com • Tel: +44 (0)800 311 2750• Web: www.idibu.com