18
THE CHANGING FACE OF RECRUITMENT HOW TECHNOLOGY AND GOOD MARKETING PRACTICE ARE KEY TO FUTURE SUCCESS

The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Embed Size (px)

Citation preview

Page 1: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

THE CHANGING FACE OF RECRUITMENTHOW TECHNOLOGY AND GOOD MARKETING PRACTICE AREKEY TO FUTURE SUCCESS

Page 2: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Housekeeping• Presenter: Martin Bramall, Managing Director of idibu

• 10 years with idibu & recruitment software

• Previously worked across various PR & Marketing roles

• The data in today’s presentation was collated in May 2016

• Over 200 candidates and recruiters were polled

• The data was used in our recent white paper of the same name

• The white paper can be downloaded from www.idibu.com/wp1

Page 3: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Hot Topic: The Experience

Page 4: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

A great candidate experience starts with a great recruiter experience.

Page 5: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

What candidates expect

• Frictionless: make life easy

•Mobile-centric: link up data

• Loyalty: has to be earned

• Authentic relationships: we are humans, not numbers

Page 6: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

We’re all marketers now

Page 7: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Attract: Understand your target market

Page 8: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Referrals stand out amongst fragmented sources

Page 9: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Open your mind…

Page 10: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Engage: Relationships develop through honest and authentic communication

Page 11: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Great relationships are a competitive advantage

Page 12: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Candidates only refer if they’ve had a great experience

Page 13: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Retain: The right message to the right people at the right time

Page 14: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

To succeed, build better relationships

Page 15: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Qualify: Test and share

Page 16: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

The recruiter of the future needs to be a full-stack employee

Page 17: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

Technology should…

• Offer a frictionless, mobile experience

• Help navigate increased fragmentation and demands

• Be simple to use & repeat automated tasks

• Be flexible enough to play to each person’s strengths

• Enable segmentation beyond locations, industry and skills

Page 18: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu

We believe that the relationships we have are what defines us. Life is all about great relationships and they are built on mutual respect, trust, honesty, support, good communication and good humour.

Engage with us: • Email: [email protected] • Tel: +44 (0)800 311 2750• Web: www.idibu.com