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Louis Genest produced a concise guide to Gen Y recruitment.
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What you should do different when sourcing for
2014
Generation Y account for 32% of all hires in Singapore.
Gen Y is the most active Generation on social media. 83% of Gen Y uses social media.
BUT
81% of Gen Y use LinkedIn less than once a month.
So
Where are they spending their time online?
Gen Y – Social Media Membership
On average generation Y is active on 2.5 social media platforms.
Gen-Y is on mobile. Your career site should be adapted for mobile applicants.
86% of job seekers who have a smartphone say that they use it to search for jobs.
45% say they have applied for a job using
mobile.
THE BADYou’re losing candidates if it’s too hard for them to apply through mobile.
85% of adults think a company’s mobile site should be as good as their desktop website.
Non Responsive Mobile Application
Maachu Mobile Application
THE GOODMobile friendly career sites get 46% more applicants from mobile than career sites that aren't mobile friendly.
How do you make Gen-Y want to work for you?
If you want great talent to come in through the door, you need to make them want to work for your firm before they apply.
Don’t overlook employer branding!
• 74% of job seekers use companies’ career websites as their most important source of information online.
• 67% of Job seekers said they’d accept a lower salary if the company had exceptionally positive reviews online.
• Employer Brand ROI expectations for employers include an increase in applicant quality by 89%!
Example
Tech marketing firm ePrize offered a full time job to a former intern over Instagram.
The offer went viral! They have since received a significant increase in applications for full-time and intern positions.
Have a social media account to broadcast your jobs.
Starbucks has recently created an Instagram account to engage with potential candidates.
Engagement
3 Gen Y Sourcing Takeaways
1. Engage your audience on social media.
2. LinkedIn might not be enough.
3. Having a mobile friendly career site is the way forward.
Louis Genest
Sales
louis.genest@maachu.com
+65 6637 9074
For questions, feedback or insights don’t hesitate to contact us.
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