Employment branding is dead | Talent Connect Anaheim

Andrew Levy Senior Manager, Talent Brand and Social Media

Autodesk

Employment Brand is Dead: Long Live Talent Brand

The Autodesk vision is to help people imagine, design, and create a better world.

$2.51B 2.39MFY15 Revenue Subscriptions

8,600Employees worldwide

12M 200+MProfessional Users

Consumer Users

680+MStudents and educators with access to freeAutodesk software

The olden days (e.g. 5-7 years ago)

The olden days (e.g. 5-7 years ago)

Things changed. Consumers spoke. Trust no one.

Woe is me! What’s to be done?

Photography by Sandro Giordano

1. Lift the curtain, grant full access2. Empower others to speak3. Listen – then do something

Strategies for the talent brand world

Lift the curtain, grant full access

Ongig Video job descriptions

Gallery tour / pier 9 tour

Empower others to speak

Make ERPsocial

Empower others to speakBonfire:

employeedriven social

sharing platform

Empower others to speak

Video tapeYour road shows.

Listen – then do something

Listen – then do something

Listen – then do something

Listen – then do something

Implementationin process

In Summation: 1. Open doors, celebrate your warts and pimples.2. Stop talking so much! Let others speak.3. Listen then do something.

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