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title title title title title title title
Nando Rodriguez Head of Employment Branding & Candidate Experience
Horizon Media
The 5 Steps to Selling Employer Branding to Your Company
Where do you start?
#talentconnect
Step 1.
Learn the Lay of the Land
#talentconnect
Employer Branding
#talentconnect
Job seekers are looking for specific tailored content as
they research your company.
(Videos, Blogs, Tweets, Facebook Updates, Instagram posts, etc.)
#talentconnect
80% of active & passive job seekers say they will not follow a company on social media
if posts are irrelevant, uninviting, or solely self-serving.
#talentconnect
Audit social platforms, survey & career
site
#talentconnect
Nov – Apr 2015 only 3 employees posted
being hired at Horizon Media.
#talentconnect
30% of new hires surveyed had not heard of Horizon Media prior to being contacted by recruiting *In-house survey Jan 1 2015 – Aug 3rd
#talentconnect
What do you build?
#talentconnect
Step 2. Your strategy
#talentconnect
Strategy = We will (Goal) By (Action) Leading to (results) #talentconnect
With an executed Employment Branding strategy we can position Horizon Media as the #1 media agency to work for in New York & LA.
#talentconnect
What do you create?
#talentconnect
Step 3. The Content
#talentconnect
Who is your target audience?
#talentconnect
Engagement?
#talentconnect
#talentconnect
employee referral
campaigns
#talentconnect
SOURCE: BLUEBERRY
DOES THE POST TOUCH ON: People/Culture What’s it like to work inside our company?
Equality, Respect, Cohesiveness
Employer Reputation Products, Ethical, Prestige, Innovation
Remuneration & Advancement
Career Prospects, Advancements, Benefits & Perks, Work Programs, Referral Campaigns
Job Characteristics What do I do, Variety, Challenge
Misc Happy Friday, #WednesdayWisedom
5 relevant post types all platforms:
#talentconnect
Create the tool kit for brand ambassadors to easily share our career-focused content on their
social media platforms in order to engage and attract talent, ultimately amplifying your
employer brand.
#talentconnect
Speaking to the Boss
#talentconnect
Step 4. Educate
#talentconnect
Employer Brand = your company’s reputation (internal & external) in
the market place against it’s competitors.
#talentconnect
Attracts 3.5 more job applicants per job posting
Employer Institute Study #talentconnect
Attracts 20% more passive candidates
Corporate Leadership Council #talentconnect
Reduce cost per hire by 50%
CareerBuilder Study #talentconnect
83% of job seekers are wary of working for a company with a negative reputation
Glassdoor Survey #talentconnect
#talentconnect
#talentconnect
The goal of employer branding is to attract qualified talent to your organization
and build a solid pipeline that fuels recruiting activity.
#talentconnect
The possibilities?
#talentconnect
Miles & I
#talentconnect
from recruiter…
#talentconnect
to employer branding.
#talentconnect
Step 5. Measure
#talentconnect
Key Performance Indicators
#talentconnect
*Social Media follower quality *Talent Response Rate Spike
*Shortening Time to Hire
#talentconnect
*Increased Brand Awareness
#talentconnect
*Increased Brand Awareness
#talentconnect
*Increased Brand Awareness
#talentconnect
*Increased Brand Awareness
#talentconnect
*Increased Brand Awareness
#talentconnect
*Recruiters are now getting in on the fun
#talentconnect
*Applicant Quality *Offer Acceptance Rates Increase
*Uptick in Employee Retention *Brand Ambassadors
#talentconnect
With the right strategy, proper funding, allowed creativity, and leadership behind it, an organization’s employer brand can achieve increased brand awareness with
key talent, increasing the efficacy of recruiters’ outreach, improving applicant quality, and shortening the time it takes to fill your positions.
#talentconnect
©2015 LinkedIn Corporation. All Rights Reserved. #talentconnect