Influencing the market by innovation

INFLUENCING

BY INNOVATION

THE MARKET

Hello!Chief Product Officer

at ingatlan.com

szabo.laura@ingatlan.com

I’m Laura Szabo

MARKETHungarian Market leader of residential (90% of the spending)and commercial property listings

LEADER Revenue: 6.5M EUR 45% Unique Visitor: 2.1 M Content: over 500 000Property Transaction number in Hungary: 150 000

Privately owned since the beginning

STABILITYFounded 18 years ago

GROWTH

I’m here to talk about

HOW WE COULD

LIKE THIS

GROWUSING PRODUCT

INNOVATION

Property Owner Buyer

THE MARKET IS SEGMENTED

Property

Owner

Big Agency

Buyer

Property

Owner

Big Agency

Buyer

Small Agency

Freelancer agent

Property

Owner

Big Agency

Buyer

Small Agency

Freelancer agent

Freelancer agent

Property

Owner

Big Agency

Buyer

Small Agency

Freelancer agent

Freelancer agent

Property

Owner

Big Agency

Buyer

Small Agency

Freelancer agent

Freelancer agent

NO CLEAR FOCUS

HOW TO WIN

2 MARKETS:

GUIDEAGENCIESFSBO

LEADING THE MARKET BYPRODUCT AND BUSINESS INNOVATION

AGENCIES

INCREASE YOUR PRICES, AND THEY WILL CHOOSE ONLY YOU!

1.

AGENCIES

USE AGENT-BASED FAIR PRICING!

2.

AGENCIES

3 STEPS FOR

CHANGING THE PRICE

Agency packages

Unlimited agents

Unlimited listings

3 STEPS FOR

CHANGING THE PRICE

Agency packages

Limit agent number!

Unlimited listings

3 STEPS FOR

CHANGING THE PRICE

Agency packages

Limit agent number!

Limit listing number!

3 STEPS FOR

CHANGING THE PRICE

Agency packages

Limit agent number!

Limit listing number!

INTRODUCE a NEW package and price it equally to everyone. Make it FAIR.

BUSINESS MODEL

ATOMIZE THE MARKET Transform your business from a simple listing

service provider to a platform.

LET THEM DECIDE HOW MUCH THEY PAY FOR PLACEMENT!

LET THE BIDDING BEGIN

3.

AGENCIES

FOR SALE BY

10%of the listings

30%of the listing

revenue

10%Paid private

listings

OWNER

SET THE PRICE BY SELLABILITY!

4.

FSBO

OFFER EXTRA VALUE ADDED SERVICE NOT JUST LISTING!

5.

FSBO

40% GROWTH

FSBOSELLABILITY PRICE+

EXTRA ADDED VALUE SERVICES =

What’sNEXT?

BUYERS

Our third market:

INNOVATION

TRANSPARENT MARKET

ELEMENTSATOMIZATION

BIDDING

FSBO SERVICE

Thank you!CPO - ingatlan.com

szabo.laura@ingatlan.com

Laura Szabó