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This presentation was specifcally made for a local real estate firm. It gives you a big picture view for how to be successful on Facebook.
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MARKETING ON FACEBOOKFOR THE F.C. TUCKER COMPANY
Real Estate has Location, Location, Location; Facebook has the three “R”s
1.Be Real2.Be Regular3.Be Relevant
How to be REAL…
1. Share the good and the bad1. Not everything is going to
be perfect2. It’s OK to share good news3. Tell your story4. It’s OK to talk about things
other than Real Estate
How to be REAL…
2. What do you love? Hold a contest for it. It’s about making a real connection.
1. Best burger in town2. Best hiking spot3. Most pet-friendly park4. Best yard out of all of your clients
How to be REAL…
3. Limit your facts andfigures
1. Report after report means nothing
2. Create an editorial for the report
3. Consider a video of the report
How to be Regular…
1. Consistency is KEY1. What does consistency look like for
you?1. Pick what that means and stick to it2. This is a commitment
2. Build an editorial calendar
How to be Regular…
Most who say social media isn’t
working for them, aren’tworking on their social
media
Good marketing = consistent message
The medium doesn’t matter. To be successful in any marketing endeavor, which Facebook would be a marketing activity, you must work your plan consistently.
Word of Mouth Marketing – one of the best benefits
of being regular
How to be Relevant…
1. BLOG1. Make your blog
Facebook if you need to, but havea way to deliverrelative, remarkablecontent!
2. Blog is the launch pad to all sorts of outlets
The other “R” - Remarkable content
1. Being Relevantstarts withRemarkable Content
1. The spring cleaning checklist2. How to start a pink flamingo party in
your neighborhood3. Build a hub of great partners
1. Swim lessons, babysitters
What else?
1. Your Facebook plan doesn’t need to be complicated to be successful
1. Do what you love, make a connection
2. Transparency builds trust; trust often leads to sales
3. Set goals. Create a mini plan. Give it time.
Resources
Mashablewww.mashable.com
Probloggerwww.problogger.com
Duct tape Marketingwww.ducttapemarketing.com
Connecting
ask.silversquareinc.com – we’ll answer your toughest marketing questions
@silversquare on Twitterraquel@silversquareinc.com
Facebook.com/graybox317-576-8511 office line
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