WKU Social Media Council - Feb 2016

WKU Social Media Council

Friday, February 26, 2016

Welcome! Thanks for coming.

Just a few housekeeping items…

JOIN SOCIAL MEDIA COUNCIL LISTSERV

• Visit wku.edu/wkusocial• Directory > Social Media Council• Fill out the form & we will add

you• Also ensures you’re on the Social

Media Directory

REMOVE OBSOLETE ACCOUNTS

• Search WKU + (Department Name) + Platform

• Ex. “WKU Web Services Twitter”

• Use It or Lose It—remove or revise inactive accounts

Facebook Pages Manager

◉ Great resource for managing Facebook Pages from your smartphone.

◉ Schedule Posts, Check Insights, respond to Messages, etc.

Reactions on Facebook

◉ Users “React” to posts from your Page, instead of just Liking posts

◉ Page Managers will be able to see these Reactions in their Insights

◉ Reactions have the same impact on ad delivery as likes

Switching Accounts on Instagram

◉ Manage multiple Instagram accounts without logging out of others.

◉ Change accounts through menu in top left of profile or bottom right icon anywhere in the app.

Increase Followers & Engagement

Time and Effort◉ Each channel is different◉ Know your audience◉ Provide value◉ Follow back◉ Build relationships◉ Measure and analyze

Content & Conversation◉ How can you contribute and add value?

◉ Use listening tools to Listen, Respond, Take Action

Event PromotionCreating a strategy and effectively

promoting your organization/department’s event

Make a Plan & Follow Through◉Meet with your team to create a promotion

strategy

◉Plan posts (& graphics) through graduation

◉Collaborate with Web Services to promote event with campus community

Institutional, WKU News, & “Class of…” presences reach more than 2 million users monthly. Let us help you promote your event!

How We Can Help

◉ WKU Events Calendar

◉ “What’s Happening” on WKU News

◉ @WKUEvents on Instagram

◉ Other Class Of… & Institutional Presences

Scheduling Posts

◉ Scheduling posts in advance allows small teams to effectively manage social media accounts.

◉ Hootsuite, Tweetdeck, & Sprout Social, Facebook Pages Manager App

Twitter 101Five quick tips to boost engagement and market your department/organization on

Twitter

1. Define Your Voice & Set Goals

◉Keep things light & positive◉Have a clearly identifiable goal or

purpose◉Set long-term goals & utilize analytics

At WKU, we have many audiences: students, alumni, parents, news media, community leaders, etc. Who do you want to communicate with?

Listento what your audience is talking about using social listening tools like Sprout Social, Tweetdeck, or Hoosuite. Search keywords and phrases related to your department/organization.

2. Listen to Your Audience & Interact

Interactwith your users by favoriting their Tweets, Retweeting their praise, and replying to their questions & comments. Use discretion when replying; don’t respond to inflammatory remarks.

3. Adopt a Customer Service ApproachCreatepositive moments for users who are promoting you—retweets and mentions are a great way to do this.

Solveproblems for users who Tweet complaints. Know the difference between inflammatory posts & constructive criticism.

Respondas quickly as you can. Twitter is fast-paced & its users are looking for quick response. Set up alerts & intergrate platform monitoring into your workflow.

Always offer customer service and address user needs, but know when to take a serious conversation (or a conversation that may violate FERPA) offline.

4. Use Hashtags Strategically

Checkyour hashtag before you use it. Search Twitter to see if other accounts have already implemented it.

Createa smart, short hashtag that others will want to use. Unsure of what will work? Contact Web Services! We’re happy to help.

Usethe institutional hashtags #WKU & #WKUEvents to capitalize on the large audience that is already there.

5. Make the Most of Your Content

VisualsIncrease the engagement potential of a post by 400%. Use graphics and images often.

Repostcontent using a few different headlines. Users will tune out the exact same message.

What works for you?What doesn’t?

Questions?

Stay in touch!• @WKUCWS on Twitter• webservices@wku.edu

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