What Do Seniors Expect from Digital Technologies?

What Do Seniors Expect From Digital Technologies?

Frankfurt Book Fair 2015October, 14th

And how you can profit from this user segment

Mailychko, Andrey

60% of U.S. Seniors are online, which equates to more than 20 million online seniors in the United States alone

Mailychko, Andrey

Also, the study showed that 59% have made an online purchase within the last 3 months

Mailychko, Andrey

P.S. Methodology of Accenture researchAccenture conducted consumer research with 10,730 adults across 10 countries (United States, Australia, Brazil, Canada, Italy, Spain, Norway, Japan, Singapore and the United Kingdom), including 354 U.S. seniors (ages 65+) receiving Medicare benefits, assessing their perceptions of using technology to manage their health. The survey was fielded between May and June 2014.

Mailychko, Andrey

It means that people over the age of 60 are fastest growing segment of Internet users relative to new users in other age groups.

3.9 millionAmericans are reaching 65 years old this year

*source: Accenture survey 2014

are online

60%

are online

60% = 20+ millionseniors in the

United States alone

*source: United Nations

growth each year

2%

worldwide

8,1%

*source: World Bank Indicator

2006 2007 2008 2009 2010 2011 2012 2013 20140

5

10

15

20

25

8.1

14.4

17.5

21.119.6

World US UK Germany Sweden

Population ages 65 and above (% of total)

*source: World Bank

*source: Based on data from the CIA World Factbook

So old is Europe

now

go onlineevery day

82%71%

go online3-5 times per week11%

*source: Pew Research Center

Top 3 digital areas:

Healthcare Entertainment E-Learning

Mailychko, Andrey

!!!new flat icons

Healthcare

is a main reason to go online for about 65% of seniors

Mailychko, Andrey

new flat icons (from previous slide)

Self-care

Record management

Online communities

Healthcare|areas to grow

Online medical advisory

*based on McKinsey report 2014 and own survey

Personalized

Mailychko, Andrey

new icons (1 - red, 2 - blue, 3 - green)

Intuitive

Mailychko, Andrey

Affordable

Mailychko, Andrey

Entertainment

Media content solutions

Entertainment | for seniors

Mailychko, Andrey

icon

Mailychko, Andrey

Dash bid high resolution screenshot + insert in mockups (desktop+tablet+mobile)

Entertainment | for seniors

Networking platforms

Mailychko, Andrey

icon

E-Learning

Mailychko, Andrey

Digital healthcare has the potential to deliver popular, personalised, efficient and affordable patient services, and yet, the market isn’t growing fast enough to alleviate pressure on the NHS and local authorities

$52 BWorldwide E-Learning

Market by 2016

8% Annual worldwide growth rate in 2015-2016

E-Learning|statistics

Why?New things

Social community

Mental health

New job skills

Hobby

Mailychko, Andrey

Digital healthcare has the potential to deliver popular, personalised, efficient and affordable patient services, and yet, the market isn’t growing fast enough to alleviate pressure on the NHS and local authorities

…and main reason is…

flexibility

Mailychko, Andrey

icon

easy access

flexibilityat home

own schedule

Mailychko, Andrey

icon

E-Learning|trends

interactivity

personalization

video content

Mailychko, Andrey

icon

interactivity

personalization

video content

Mailychko, Andrey

insert our app interface in mockup (desktop or laptop or tablet)

? ?

Mailychko, Andrey

also new icons

?Clean interface for

better user experience

Mailychko, Andrey

also new icons

Clean interface for better user experience

Great content

Mailychko, Andrey

also new icons

Model of cooperation

Mailychko, Andrey

infographics

Opportunities for content owners Opportunities for content providers

Digitalization

Market coverage increase

Real-time monitoring

Forecasting

New monetization channels

Advanced analytics

Better content segmentation & distribution

Why to reconsider seniors as your customers?

Fastest growing users’ group

Solvent consumers

A lot of business opportunities

Mailychko, Andrey

60% of U.S. Seniors are online, which equates to more than 20 million online seniors in the United States alone

Mailychko, Andrey

Also, the study showed that 59% have made an online purchase within the last 3 months

Mailychko, Andrey

P.S. Methodology of Accenture researchAccenture conducted consumer research with 10,730 adults across 10 countries (United States, Australia, Brazil, Canada, Italy, Spain, Norway, Japan, Singapore and the United Kingdom), including 354 U.S. seniors (ages 65+) receiving Medicare benefits, assessing their perceptions of using technology to manage their health. The survey was fielded between May and June 2014.

Mailychko, Andrey

It means that people over the age of 60 are fastest growing segment of Internet users relative to new users in other age groups.

Have any questions or ideas?

www.oxagile.com

you are very welcome!

What Do Seniors Expect from Digital Technologies?

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