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Physical comfort, food, warmth,
security, passion, abundance
Hygiene, purity, cleanness, simplicity,
sophistication, efficiency
Black: Sophistication,
security, emotional safety, efficiency,
substance
Grey: Psychological
neutrality
OVERALL FEEL:
Simplistic/minimalistic
Direct
Important/urgent
Visual
MAIN IDEAS for OCY:• Organize site • Incorporate languages of those they work with• Get an Instagram• Change color scheme
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