Physical comfort, food, warmth,

security, passion, abundance

Hygiene, purity, cleanness, simplicity,

sophistication, efficiency

Black: Sophistication,

security, emotional safety, efficiency,

substance 

Grey: Psychological

neutrality

OVERALL FEEL:

Simplistic/minimalistic

Direct

Important/urgent

Visual

MAIN IDEAS for OCY:• Organize site • Incorporate languages of those they work with• Get an Instagram• Change color scheme