GSummit SF 2014 - Network Engagement by Jerry Filipiak @jerryfilipiak

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@jerryfilipiak

www.comarch.us

www.isaacloud.com

www.sointeractive.co

www.gamenot.es

Attention is a real-time asset.

Engagement

P(Engagement) journey = ∫ journey Context(user) ⋅dx

Maximize context over user journey!

DESIGN

!

2500+!Assets

CONTEXT

The!Internet

The Message

Track

How does the message convert?

Scale

140k!Members

1.3 Million!Pageviews

1.2 Million!Minutes!Onsite

1.5 Million!Facebook!

Impressions

The!Things

Maximize context over user journey!

Beacon

Drop it!in here.

Track &!Guide

How does the message convert?

Thanks

www.comarch.us

@jerryfilipiak

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