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These are the slides from my March 11, 2012 talk at SXSW, where I looked at how the Obama and Romney campaigns are using the web, and argued that after two elections where the internet was making voters more influential, power was shifting from voters back towards campaigns thanks to sophisticated data-mining and "Facebookification."
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Yes, They Can
What voters have lostAnd what campaigns have gained
Between 2008 and 2012
Micah Sifry -- @mlsifPersonal Democracy Media
SXSW panel on 2012 election
Don’t be fooled by digital candy
My.BarackObama.com ‘08
My.BarackObama.com ‘12
“Facebookization”
Is this a disclaimer?
This app can…
MittRomney.com
How to join MyMitt
This app can, too…
The Internet doesn’t empower anyone. People empower themselves.
One-to-many and many-to-one is easy.
Many-to-many is hard.
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