Social Media: Revolution 2.0

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A look at how people in the Middle East are using social media to organize and spread the seeds of revolution.

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Revolution 2.0

Social Media: The Big Picture

Let’s take a step back from the normal conversation for a moment…

…to look at social media’s role, power, and impact all over the globe

Spread of Technology

1 Million

1.9 Million

7.7 Million

10.2 Million

Twitter Stats

Added 100 million new

users in 2010

U.S. Political Example

Social Media & Crisis

Revolution 2.0

Tunisian Rebellion

•Fruit vendor humiliated by police

•Protests recorded by mobile phones & posted to Internet

•Videos & photos shared via Facebook, Twitter

•Eventually broadcast by Al Jazeera

Tunisian Rebellion

Domino Effect

Egyptian Rebellion

“We are all Khaled Said”

It all began with a Facebook page….

•28 yr old Khaled Said beaten to death by two plainclothes Egyptian police officers in June ‘10

•Supposedly because he had evidence of police corruption

•Within 5 days, FB page created and shared story with photos and YouTube videos

•130,000 fans by mid-June

Egyptian Rebellion

Egyptian Rebellion

Stand 5 feet apart, so as not to break Egyptian laws against public demonstration; be absolutely silent; no signs; wear black, as determined in an online vote; stand on the banks of the river or sea for one hour only, then walk away.

This YouTube video which went viral has the message of an 8 year old to President Mubarak. Quarter of a million views in 72 hours

Egyptian Rebellion

Egyptian Rebellion

Technology & Revolution

#Egypt

#Jan25

#Tunisia

#Libya

Libya Uprising

Libya Uprising

•Despite media blackout and blockage of social media sites, Libyans still able to get videos/images out to the rest of the world

•9,500+ videos tagged “Libya” uploaded since start of uprising

•Power of the Internet and citizen journalism as a tool for spreading awareness and helping to achieve massive political goals.

Libya Uprising

"I don't even know how to fire a gun, but I have the most powerful

weapon of all: the media"

Social Media & Liberation

Nations Facing Unrest

http://blogs.aljazeera.net/twitter-dashboard

Final Thoughts

Sure, people protested and brought down governments long before the Internet and social media…but not with the speed, organization,

and reach of today

SM is combating the most powerful weapon of oppression: control of misinformation

Jillian C. York, Project Coordinator for the OpenNet Initiative of the

Berkman Center for the Internet and Society at Harvard University.“El Shaheeed”, the “We are all Khaled Said” FB page administrator

Pretty Powerful Stuff

Huh?

“The power of Facebook is that our updates reach to everyone's wall…Some of the videos we publish get shared on people’s walls more than 30,000 times. That’s how powerful a virus can be… Once it’s out, it goes everywhere. It’s unstoppable.”

“Prior to the murder of Khaled Said, there were blogs and YouTube videos that existed about police torture, but there wasn’t a strong community around them…this case changed that”

Are You Part of The Revolution?

http://adage.com/article/bob-garfield/egyptian-activists-understood-key-social-media/148988/ http://www.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolut

ion/index.html# http://www.nytimes.com/2011/02/06/world/middleeast/06face.html?_r=1 http://mashable.com/2011/01/27/egypt-protests/#8329Tweets-on-th

e-Egyptian-Internet-Blackout

http://www.cnn.com/2011/WORLD/meast/02/26/mideast.africa.unrest/index.html#

http://www.openforum.com/idea-hub/topics/technology/article/are-social-media-relationships-frail-and-fleeting-john-jantsch?cid=em-smartbrief http://www.tednguyenusa.com/the-next-egypt-in-social-media-revolution-2-0/

http://online.wsj.com/article/SB10001424052748704900004576151632161951462.html

http://online.wsj.com/video/facebook-and-twitter-are-changing-the-middle-east/E0BAA515-5056-4F4A-AC5E-C684BADE46CA.html

http://www.psfk.com/2011/03/tweeting-the-revolution.html#

Sources