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How crowdsourcing can fuel your content creation while engaging your current and new readers and viewers
Citation preview
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Content 2dot0
© PS2 Media Group Inc. 2013
IDEAS INTO IMAGES
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Access to more content
© PS2 Media Group Inc. 2013
4
Be where your readers are
© PS2 Media Group Inc. 2013
Mobile is now the most used
media platform
Source: eMarketer.com
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Engage the young
© PS2 Media Group Inc. 2013
The young want to participate, share and get
engaged.
Source: Newspaper Association of America, March 2013
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84.6% of editors feel citizen journalism adds value to their
publication
© PS2 Media Group Inc. 2013
Source: WAN-IFRA UGC Study
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"64% of readers feel crowd created content made newspapers appear
more modern and innovative"
© PS2 Media Group Inc. 2013
Source: Metro Panel, SWE, DK, NL
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News Impact
© PS2 Media Group Inc. 2013
Engage
Unique
Passive
Newswire
UGC
Journalist
General
UGC content engages crowds, provides
unique content and grows audience.
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engage with unique content
© PS2 Media Group Inc. 2013
From your readers
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Scoopshot AppA camera with meaning
© PS2 Media Group Inc. 2013
Capture, price & send imagesReceive and respond to tasks
ShareView streams, and learn
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Media storeFor Scoopshot Subscribers
© PS2 Media Group Inc. 2013
Manage ContentCreate TasksBuy & Reward
Manage widgetsAssess authenticity
Manage videoAccess PRO’sAdministrate
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ProAssign Freelance photographers in minutes
© PS2 Media Group Inc. 2013
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Scoopshot.comThe first public on demand image service in the
market
© PS2 Media Group Inc. 2013
Create TasksBuy & Reward
Manage widgetsPay per Task
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The Crowd350,000+ mobile photographers at your
fingertips
© PS2 Media Group Inc. 2013
69827
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13872
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8527
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7725
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Female 23%
4% 9% 6.3% 2.5% 1.2% 0.5%
Age 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 +
Male 76% 8.8% 25% 24% 11% 4.1% 2.4%
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Let’s make it relevantCases
© PS2 Media Group Inc. 2013
04/08/2316© P2S Media
Group Inc. 2013
“MOST ANNOYING POTHOLES”600 images in 12 hours with GPS
data
1717 © PS2 Media Group Inc. 2013
Today I quit smoking
1818 © PS2 Media Group Inc. 2013
Gannett – USA Today
Fully branded UGC feed for High School Sports content
1919 © PS2 Media Group Inc. 2013
Your Heineken moment795 images
2020 © PS2 Media Group Inc. 2013
Lumia 1020 launch Dim-light images for a Nokia blog
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Summary
© PS2 Media Group Inc. 2013
SCOOPSHOT.COMOpen Platform
Create TasksEngage CrowdGet Content
MEDIA STORESubscription Based
Fully manage thecrowd, your tasks, and
content
PROPart of Media Store
Assign Freelance imagegraphers in minutes
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Thank you!
© PS2 Media Group Inc. 2013
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