Built Environment Solutions that work

www.realnewenergy.com

Built Environment Solutions that work

contact: Joris Benningaemail: jbenninga@realnewenergy.comphone: +31 641 487 161

Partner in the Network™

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Real NewEnergy is integrated

Three synergetic offerings that fit this phase of the energy transition

Sustainable energy advice

• 25 years sustainable energy consulting experience

• Solid US based knowledge

• 220 experienced European consultants available through partnership with Ecofys Group

• Real NewEnergy operates as the US branch of Ecofys

Renewable energy development

• Develop and own a high-quality portfolio of clean energy generation assets in the U.S.

• Develop only with proven renewable energy technologies, suppliers, and partners

• Based on strong own funding, enabling fast track development

Technology marketing• 20 years of international

technology transfer experience

• Battle-proven systems and sales processes in the US

• Business model related to performance: combined retainers, commissions, launch fee’s, equity dividends

• Specific intake filter secures only high-potential technologies

Worth-wile but not happening…..

• 40% of all energy is used in the Built Environment• With current technologies and with reasonable

economic returns, consumption can be reduced with 50-90%

• Still change is happening only slowly. Why is this?

What sells? Profit, Status, Ease, Joy…….!!

Chipping away barriers step by step

• A short tour on remarkable successes and lessons learned in The Netherlands and Europe.

• Ecofys Cases:

– Solanova, Turning an energy drain into a benchmark building

– Solar homes, Perceived value sells the higher priced home

– Check it Out!, Turning schools into shining examples

– WIMBY, Wind In My Back Yard

– Living++, One Stop Shop for reducing costs and increasing comfort

– Roof Peek Showing you your own roof as a money drain

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How to do it?

Round 1. “Brute force & technology”

Solanova refurbishment, Hungary

Before…

Solanova refurbishment, Hungary

..After, 90% energy reduction German Passiv Haus std

How to do it?

Round 2. “Less is more” (Ease, Profit, Status)

• 20 low income homes– 10 standard homes: price $ 150.000– 10 similar zero energy homes: price $ 180.000, incl. green mortgage, TCO < standard

home• All zero energy homes sold before the standard homes were sold

How to do it?

Round 3. “Check it out!” (Ease, Status, Profit)

Check it out!

Objectives:

1) Support those responsible for the renovation of schools to implement energy saving measures.

2) Develop best-practice support model for the implementation of energy saving measures in schools and public buildings.

3) Create an approach involving students addressing the potential of energy saving in their school, their neighborhood and at home.

4) Disseminate best-practice experiences throughout Europe.

Implementation maintenance

& education,

Convince Schools to participate

Energy audit

Options to improve

Action plan

Support, contracting, instruction,

communication

Evaluation, Monitoring, Benchmark

Achieved results (2)

Implemented measures, investment costs and energy savings

Number of participating schools

Total amount of implemented measures

Total investment costs (euro)

Total annual energy savings (euro)

Netherlands 26 198 265.000 140.000

Spain 6 53 17.000 4.300

Germany 19 251 4.200.000 335.000

Bulgaria 24 14 400.000 54.000

Hungary 15 78 310.000 110.000

90 594 5.192.000 643.300

How to do it?

Round 4. “It’s mine!!!!!” (Status, Profit)

WIMBY, Wind In My Back Yard

• Turn opponents into supporters• Activate all necessary

stakeholders• Link wind energy to sustainable

living• Integrate success and

“ownership” into local education

plans

Local Coop

Ecowind

 local people & companies

Evelop

Triodos Bank

UtilityGreenchoice

Local land owners

Nordex

Mgt of Cooperative Mgt of Wind Park

Supply & maintenance of Turbines

Green loan Green

Electricity

Equity vs. dividends

Land lease

Project Development

Evelop Projects

Sale of wind park to cooperative

GreenElectricity

Profit stays inside community / region

Locally Owned & Operated Power What is a LOOP company?

Key Characteristics:

1. Sustainable 2. Separate Legal Entity3. Local, Public/Private4. Focus on operational success5. Energy supply to multiple clients

– Electricity– (Bio)gas– Heat and/or Cold

produce distribute operate

How to do it?

Round 5. “One stop Shop” (ease, profit)

www.realnewenergy.com 24www.haaglanden.wonenplusplus.nl

Gijs van WijkEnergy Specialist Ecostream

Living green and comfortably in Haaglanden, an initiative by the Regional Authorities of Haaglanden

living

www.realnewenergy.com 25www.haaglanden.wonenplusplus.nl

Not as succesful as we liked:

•Low lead conversion (<1%)•Long lead times•Complex organisation•Out sourced auditors/advisors

Improvements:

•Market research to identify homogeous needs•Basic proposition tailored and simple•Extranet tool for process management•Own key staff

Results:

•Final lead conversion > 5%•Less friction in the process, lower costs•Very motivated own staff

How to do it?

Round 6. “Faming & Shaming” (Status, Ease, Profit)

Urban energy transition is happening• Exercise Local Leadership

– Energy transition means change and this requires leadership

• Communicate!– Show benefits to stakeholders and allow people to “score”

• Make it easy!– Smaller and simpler is easier– Organize everything for all stakeholders (devil is in details)– Invest in organization and managing the stakes

• Make it profitable!– Define “profit”, or “value” for each stakeholder separately– Use strengths and existing building blocks of each

stakeholder

• Learn and have fun doing so!

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