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Presentation by integrated sustainable energy company, that builts on 3 major offerings: -Renewable Energy Project Development in PV Solar -Sustainable Energy Consulting -Energy Technology Development
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www.realnewenergy.com
Built Environment Solutions that work
contact: Joris Benningaemail: [email protected]: +31 641 487 161
Partner in the Network™
www.realnewenergy.com 2
Real NewEnergy is integrated
Three synergetic offerings that fit this phase of the energy transition
Sustainable energy advice
• 25 years sustainable energy consulting experience
• Solid US based knowledge
• 220 experienced European consultants available through partnership with Ecofys Group
• Real NewEnergy operates as the US branch of Ecofys
Renewable energy development
• Develop and own a high-quality portfolio of clean energy generation assets in the U.S.
• Develop only with proven renewable energy technologies, suppliers, and partners
• Based on strong own funding, enabling fast track development
Technology marketing• 20 years of international
technology transfer experience
• Battle-proven systems and sales processes in the US
• Business model related to performance: combined retainers, commissions, launch fee’s, equity dividends
• Specific intake filter secures only high-potential technologies
Worth-wile but not happening…..
• 40% of all energy is used in the Built Environment• With current technologies and with reasonable
economic returns, consumption can be reduced with 50-90%
• Still change is happening only slowly. Why is this?
What sells? Profit, Status, Ease, Joy…….!!
Chipping away barriers step by step
• A short tour on remarkable successes and lessons learned in The Netherlands and Europe.
• Ecofys Cases:
– Solanova, Turning an energy drain into a benchmark building
– Solar homes, Perceived value sells the higher priced home
– Check it Out!, Turning schools into shining examples
– WIMBY, Wind In My Back Yard
– Living++, One Stop Shop for reducing costs and increasing comfort
– Roof Peek Showing you your own roof as a money drain
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How to do it?
Round 1. “Brute force & technology”
Solanova refurbishment, Hungary
Before…
Solanova refurbishment, Hungary
..After, 90% energy reduction German Passiv Haus std
How to do it?
Round 2. “Less is more” (Ease, Profit, Status)
• 20 low income homes– 10 standard homes: price $ 150.000– 10 similar zero energy homes: price $ 180.000, incl. green mortgage, TCO < standard
home• All zero energy homes sold before the standard homes were sold
How to do it?
Round 3. “Check it out!” (Ease, Status, Profit)
Check it out!
Objectives:
1) Support those responsible for the renovation of schools to implement energy saving measures.
2) Develop best-practice support model for the implementation of energy saving measures in schools and public buildings.
3) Create an approach involving students addressing the potential of energy saving in their school, their neighborhood and at home.
4) Disseminate best-practice experiences throughout Europe.
Implementation maintenance
& education,
Convince Schools to participate
Energy audit
Options to improve
Action plan
Support, contracting, instruction,
communication
Evaluation, Monitoring, Benchmark
Achieved results (2)
Implemented measures, investment costs and energy savings
Number of participating schools
Total amount of implemented measures
Total investment costs (euro)
Total annual energy savings (euro)
Netherlands 26 198 265.000 140.000
Spain 6 53 17.000 4.300
Germany 19 251 4.200.000 335.000
Bulgaria 24 14 400.000 54.000
Hungary 15 78 310.000 110.000
90 594 5.192.000 643.300
How to do it?
Round 4. “It’s mine!!!!!” (Status, Profit)
WIMBY, Wind In My Back Yard
• Turn opponents into supporters• Activate all necessary
stakeholders• Link wind energy to sustainable
living• Integrate success and
“ownership” into local education
plans
Local Coop
Ecowind
local people & companies
Evelop
Triodos Bank
UtilityGreenchoice
Local land owners
Nordex
Mgt of Cooperative Mgt of Wind Park
Supply & maintenance of Turbines
Green loan Green
Electricity
Equity vs. dividends
Land lease
Project Development
Evelop Projects
Sale of wind park to cooperative
GreenElectricity
Profit stays inside community / region
Locally Owned & Operated Power What is a LOOP company?
Key Characteristics:
1. Sustainable 2. Separate Legal Entity3. Local, Public/Private4. Focus on operational success5. Energy supply to multiple clients
– Electricity– (Bio)gas– Heat and/or Cold
produce distribute operate
How to do it?
Round 5. “One stop Shop” (ease, profit)
www.realnewenergy.com 24www.haaglanden.wonenplusplus.nl
Gijs van WijkEnergy Specialist Ecostream
Living green and comfortably in Haaglanden, an initiative by the Regional Authorities of Haaglanden
living
www.realnewenergy.com 25www.haaglanden.wonenplusplus.nl
Not as succesful as we liked:
•Low lead conversion (<1%)•Long lead times•Complex organisation•Out sourced auditors/advisors
Improvements:
•Market research to identify homogeous needs•Basic proposition tailored and simple•Extranet tool for process management•Own key staff
Results:
•Final lead conversion > 5%•Less friction in the process, lower costs•Very motivated own staff
How to do it?
Round 6. “Faming & Shaming” (Status, Ease, Profit)
Urban energy transition is happening• Exercise Local Leadership
– Energy transition means change and this requires leadership
• Communicate!– Show benefits to stakeholders and allow people to “score”
• Make it easy!– Smaller and simpler is easier– Organize everything for all stakeholders (devil is in details)– Invest in organization and managing the stakes
• Make it profitable!– Define “profit”, or “value” for each stakeholder separately– Use strengths and existing building blocks of each
stakeholder
• Learn and have fun doing so!
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