Branding Via Social Media

Turning Social Media Referrals into Money

By Shana Ray, Digital Marketing + Social Relations Strategist

@sharayray

What is Social Media?

Hint: It is not marketing

so·cial [soh-shuhl] adjective

1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.

me·di·a [mee-dee-uh] noun

3. (usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.

Reflections

Think about one time you used social media to gain business

Share with the group

Now - Think about a time that you have used social media to reconnect with an old friend

Is Social Media JUST Personal?

Because of the nature of social media, the lines have blurred between personal and professional lives

___________________

Creating or maintaining a personal connection via social media or in person can be your next lead

My Story…

Tips to connect via Social Media

Be Social

Social Media has made it easier to connect

– Leaders and hiring managers– Others looking for help

People are ALWAYS asking for referrals online, you just gotta know where to look

Google Yourself

Craft Your Niche

Get Your Elevator Pitch DOWN

Think about:

- Profile picture - Cover Photo on FB- Bio (should be the same)- Competition and what makes YOU stand

out- Appearance in public

Have a Plan

Give yourself goals

– Reach out to 5 different people each week

– Attend one meetup– Ask one person to coffee each week– Any others? Reward yourself

Before You Post

What does common sense in

social media mean to

you?

Target Influencers

Every field has established experts and influencers

– Engage via social media– Share their content + comment on their

blog– Put yourself out there– Learn how they connect with people

Establish Yourself

Establish yourself as one of those experts and influencers

– Blog!– Share your knowledge – Constantly learn– Monetize your knowledge

Put Yourself Out There

You never know where you next lead will come from

– Old high school friends– Children’s parents– Groups like WIMP, BNI, YPN, etc– ?????

Branding Yourself

Branding takes time

– Keep up with your connections– Answer questions online– Make it a point to keep up with

emailing people back– Find a way to inspire yourself,

daily

Remember: Passion + Enthusiasm is contagious

Final Tip

Don’t be afraid to get started connecting with others.

Ask someone here to grab a cup of coffee!

Thank you for participating!

For more questions on social media marketing, or anything else –

Please contact me

By Shana Ray, Digital Marketing + Social Relations Strategist

@sharayray

http://shanaray.com

shana@shanaray.com