6 Ways Stations Can Use Callouts - Webinar

SERRI GRASLIE, EDITORIAL COACHING & DEVELOPMENT TEAM #NPRTRAINING

6 Ways Stations Can Use Social Callouts

Type questions in the chat box below. Join the conversation on Twitter with #nprtraining (we’re @nprtraining) A recording will be available afterward on ds.npr.org

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Comments? Questions?

We love our listeners and readers – and callouts are a great way to bring those folks into our reporting. You might use a callout to: 1.  Find a specific type of source 2.  Crowdsource images 3.  Find story ideas 4.  Gather personal stories and ideas 5.  Start a discussion 6.  Have fun

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Social Callout Basics

•  Hone the question & pick platforms

•  Write the pitch

•  Share it

•  Review the responses, contact participants

•  Write the story – think about how to maximize responses on air and online

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Callout Steps

How People Can Respond: •  Email •  Google Form •  Hashtag •  Voice memo/voicemail •  PIN (for subscribers)

Places To Share The Callout: •  Facebook •  Twitter •  Instagram •  Tumblr •  Reddit •  LinkedIn •  Listservs •  Niche online communities •  ???

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Approaches

CASE STUDIES

I’m trying to … find a specific type of source.

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … find a specific type of source.

For story on Missouri corn cob

pipe factory

St. Louis Public Radio

via Reddit,

email

I’m trying to … source images.

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … source images.

#PSCommute

KPCC, NPR & Morning Edition

via Instagram

I’m trying to … find story ideas.

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … find story ideas.

Local Wonder

KUOW

via Google form, social

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … find story ideas.

via Reddit, email

I’m trying to … gather personal stories and ideas.

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … gather personal stories and ideas.

“Bored & Brilliant”

WNYC/New

Tech City

via Google form,

Facebook, Twitter

I’m trying to … start a discussion.

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … start a discussion.

“Tell KCUR”

via

Facebook, Twitter

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … start a discussion.

ATC/Science

desk

via Google form,

Facebook, Twitter

I’m trying to … have fun.

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

I’m trying to … have fun.

Rapper’s Delight

St. Louis

Public Radio

via email, Facebook,

Twitter

CALLOUT STEPS

•  Set it up with context •  Be specific about what you’re asking for •  Think about whether and how you would answer •  Provide examples •  What sort of demographic data do you want?

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Honing the question

•  Get creative •  Think small •  Ask for help

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Sharing it

•  If you have a lot of answers, recruit help •  Develop a flagging/categorizing system •  Reply to everyone who submitted, where possible

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Now that you have responses …

•  Don’t do the same thing in both places – chances are it won’t work

•  Storify is a great tool for collecting responses across platforms

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Presenting it on air and online

•  Be prepared and don’t overpromise •  Be as “surgical” as possible •  Seed it beforehand •  Think about how someone will feel after they read your callout •  Be transparent •  Use an auto-reply •  Don’t be afraid to “flood the zone” and ask for help

6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING

Advice

Questions after the webinar? email sgraslie@npr.org

Join us next week

(Wednesday @ 3 p.m. Eastern) for a Twitter chat on social callouts

#nprtraining

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