View
2.942
Download
11
Category
Preview:
Citation preview
WeChat Enterprise Accounts 微信企业号
Closing the loop on CRM and internal communica5on for businesses 企业客户关系管理和内部沟通闭环
Grata, All Rights Reserved
September 2015
Most employees use personal WeChat accounts for business communicaCon.
大多数公司有员工使
用私人微信进行业务
沟通的情况。
Grata, All Rights Reserved
The many one-‐on-‐one and group chats get lost amongst personal contacts 群组在私人通讯录中消失
www.grata.co grata_co
Grata, All Rights Reserved
Staff can never unplug from work 员工的手机永远处在工作状态
www.grata.co grata_co
Grata, All Rights Reserved
When an employee leaves the company, he has to be manually kicked out of every group
当员工离开公司,他不得不手动退出 每个群组
www.grata.co grata_co
Grata, All Rights Reserved
The company has no record of conversaCons 而公司对聊天记录无处可查
www.grata.co grata_co
Grata, All Rights Reserved
WeChat Enterprise Accounts solve many of these problems
微信企业号能够解决这些痛点
www.grata.co grata_co
WeChat Enterprise Accounts 微信企业号
Added September 2014; designed for internal company use
2014年9月发布,为企业内部使用设计
www.grata.co grata_co
Enterprise Internal Messaging 企业号消息服务
Added July 2015, Enterprise Messaging allows all company chats to be cleanly grouped together in one folder
2015年7月添加,企业消息允许所有公司群聊在一个文件夹中统一删除
Grata, All Rights Reserved
www.grata.co grata_co
A Master Mute Switch 主静音开关
Allow employees to clock out.
员工在工作结束可以打卡下班。
Grata, All Rights Reserved
www.grata.co grata_co
Only Verified Employees Can Access 只有通过验证的员工能够进入
Grata, All Rights Reserved
www.grata.co grata_co
Manage employee rights or integrate with exisCng HR soVware.
员工管理权限或与现有人力资源软件整合。
Batch Import Contacts 批量导入联系人
Grata, All Rights Reserved
www.grata.co grata_co
A Chat App within a Chat App 聊天应用程序内的内部聊天应用
Only Employees: avoid accidentally adding an external user to private company chats.
仅员工:避免外部人员冒然加入公司私密群聊。
Grata, All Rights Reserved
www.grata.co grata_co
Remove DeparCng Employees Easily 一键删除离职员工
Grata, All Rights Reserved
www.grata.co grata_co
If your team adds customers on their personal WeChat, when an employee leaves, so do those contacts.
当您的团队添加客户在他们的私人微信,员工离开时,联系人也会删除。
www.grata.co grata_co
But the biggest pain point sCll remains. 大的痛点还没有解决
Grata, All Rights Reserved
What if we could use our enterprise account for external chats too?
如果我们能用企业号处理对外聊天呢?
www.grata.co grata_co
! Staff are already using the Enterprise Account for internal chat, making it easier to be responsive to external chats 员工已经开始使用企业号内部聊天,确保对外聊天被响应
! WeChat’s Enterprise Account allow you to deploy apps, like Grata, to route in traffic from mulCple WeChat accounts and live chat from your website 微信企业账户允许我们部署的应用程序,如Grata,将通信从多个微信账号及在线对话转移至我们的网站
Your Brand
Account
Make your WeChat Service Account an entry point for WeChat contacts 让您的微信服务号作为切入点添加微信联系人
Customers 客户
Sales Leads 潜在客户
Vendors 供应商
HR Inquiries 人力咨询
External WeChat Accounts
认证服务号及订阅号
WeChat Enterprise Account 微信企业号
Any team member on desktop or mobile 在移动设备及电脑端的任何团队成员 Grata, All Rights Reserved
Your Internal Account
Automo5ve: Connect Leads to Dealerships 汽车业:将客户与销售人员连接
Service & SubscripCon Accounts 服务号和订阅号
Enterprise Account 企业号
Customer 客户
LocaCon-‐based rouCng 基于位置路由
Available agent claims the chat 客服发起聊天
Salesperson 销售
Company Avatar 账号头像
Personal Avatar 个人头像
Hotels: Use Menus to prompt conversaCons 酒店业:使用微信菜单促进对话
Keep bad reviews off Trip Advisor by giving guests a path to resolve issues quickly, rouCng them to an on-‐duty manager, filtered by guest’s language.
通过微信获得快速解决问题的途径,进而远离旅游点评网站上的那些差评,通过语言过滤将对话路径发至一个值班经理。
Your Brand
Account
Your Internal Account
Your Brand
Account
Any business: Issue staff personal WeChat QR codes that send personal welcome messages and embed rouCng rules. 不限行业:发布员工个人微信二维码,通过预编程路由发给客人自定义欢迎信息。
Business Cards Email Signature
Your Internal Account
Retail: Create Urgency in Outbound MarkeCng 零售业:建立推播式营销的紧急处理
Use Cme-‐sensiCve calls to acCon in campaigns. 为活动建立时间敏感事件
现在购买 Buy Now
www.grata.co grata_co
Connected to a Shopping Concierge 建立一个微信购物礼宾部
Create a personal connecCon by always rouCng back to the
last agent.
建立一种个人连接,对话总是转接到后一个对话客服
www.grata.co grata_co
• Chats sync across desktop and WeChat 对话在桌面与微信之间同步
• WeChat noCficaCons muted for desktop users 微信消息通知为电脑用户静音
Link Enterprise Account to your desktop chat 将微信企业号连接至电脑聊天
Grata Console
WeChat Customer Service is a Win for Customers 微信客服就是赢取客户
! Faster than a phone call 响应比电话快
! Customers never wait on hold 他们从不等待
! They never have to repeat themselves 从不需要重复
! EscalaCon and backup rouCng mean more responsive service 升级和备份路由意味着回应更多的服务
! Protects their privacy versus using personal accounts 保护客户隐私与使用个人账号
www.grata.co grata_co
And a Win for Businesses 赢取销售
! More professional than using personal accounts 比使用私人微信更加专业
! Builds more WeChat followers 建立更多微信粉丝
! Ability to add mulCple agents in a customer chat 在一个对话中可以添加多个客服
! Transfer deparCng employees’ contact lists to their replacements 将离职人员联系表转移给替位员工
! Save all conversaCon data, giving visibility into operaCons 保存所有对话数据,给予操作可见性
! Contacts belong to the business 联系人属于企业
www.grata.co grata_co
Contact Us 联系我们
grata_co
www.grata.co
Grata helps brands turn their WeChat Official Accounts into smart mulC-‐agent contact centers. Grata帮助品牌将微信公众号转化为一个智能多客服联络中心。
Launch a live demo in Google Chrome in seconds from grata.co. 使用谷歌浏览器在Grata.co发布一个现场演示。
Follow us on Twifer for the latest news on WeChat and messaging. 在Twifer消息关注我们的更新。
Recommended