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Mobile technologies are changing the way that consumers are finding, interacting with and buying content online. This presentation goes through the reasons your travel brand needs to be ready for the mobile revolution, and explains what you need to do to in order to offer your mobile visitors the best experience.
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MOBILE IN TODAYS ONLINE EXPERIENCE
By: Michael Hodson @GoSeeWrite
Laurence Norah @Lozula
travelbloggersassociation.com Twitter: @PTBAssoc
OverviewWhy is mobile
important?
What should you be doing about it?
travelbloggersassociation.com Twitter: @PTBAssoc
Who are weMichael Hodson
@GoSeeWrite
Laurence Norah@Lozula
First: some questions!Does anyone have a desktop PC on them
right now?Does anyone have a smartphone or other
mobile device on them right now?Is anyone connected to the internet right
now? #atm2014
travelbloggersassociation.com Twitter: @PTBAssoc
1source: Business Insider 2source: comscore
Why is mobile important? Mobile is becoming the number one way that
users access content 91% of users have their mobile device within
reaching distance 24/7 25% of world internet traffic is via mobile device There are two smartphones for every nine
people on Earth1
68% of time spent on Facebook is through the Facebook app₂
travelbloggersassociation.com Twitter: @PTBAssoc
1source: Business Insider 2source: comscore
More things to know about mobile
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85% of internet time on a smartphone is through an app
53% of Facebook revenue comes from mobile
Online purchases in US via mobile in 2013 valued at USD 31 billion
The growth of mobile in travel
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2011: mobile worth $2 billion in the US 2013: mobile worth $13 billion in the US
Forecast is for 25% of all travel bookings to be
made by mobile in 2015 - $40 billion 30% of all visits to travel sites in the US are from
a mobile device
Mobile is the driving force for the growth of the travel industry in the US
Example: Booking.com
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Sales via mobile app / device:2011: USD 1 billion 2012: USD 3 billion 2013: USD 8 billion
Launched mobile-version of site in 2009Iphone app 2010Android app early 201120 million+ installs worldwide
What Do People Do On Mobile?
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Specific apps – Foursquare, Instagram, Facebook
Research – second screen. Watch video – 40% of video watched on
Youtube is via a mobile deviceRead their guidebookBook Travel!
So... Mobile Is Important.
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What does that mean for you?
Develop a Mobile strategy:
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Put your brand into the mobile space
Address the technology so you are mobile ready
• Consider mobile payments and emerging tech
Establish your mobile presence
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Register your business on:– Foursquare– Google Places– Facebook– Yelp– Instagram
Dealing with the Technology:
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Some options:
1. Build a responsive website / theme
2. Build a mobile-only website
3. Build an app
Which is best?
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It depends!
The differences
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•Responsive – one website for all devices
•Mobile – separate website for mobile devices
•App – custom built solution for devices, not based on a website
Which should you choose?
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•Responsive– easier to maintain once implemented– better experience on newer devices
•Mobile– good for older low resolution devices. – Limited experience for end users.– Simpler to implement
•App– Depends on your business model and users.– Development cost per user 5x higher than a
responsive site1 1source: Mashable
Is your business ready?
• 36% of the Fortune 1000 websites are responsive1
•Users spend more time on a responsive website•Responsive design is more costly
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1source: Restive LLC 2source: comscore
Summary
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•Mobile is important, and becoming increasingly so• Establish your mobile presence
• Ensure your website offers a good mobile experience • Consider building an app if suitable for your
business model
Thank You! Questions
Michael Hodson: GoSeeWrite.com @GoSeeWrite
Laurence Norah: FindingtheUniverse.com @Lozula
travelbloggersassociation.com Twitter: @PTBAssoc
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