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SciFinder ® Mobile: Innovation for today's chemical researchers Kurt Zielenbach, Joe Sjostrom and Jeff Wilson CAS Product Managers Fall 2011 ACS National Meeting

SciFinder® Mobile: Innovation for today's chemical researchers

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Presented at the 242nd ACS National Meeting & Exposition, August 28-Sept. 1, 2011

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Page 1: SciFinder® Mobile: Innovation for today's chemical researchers

SciFinder® Mobile: Innovation for today's chemical researchers

Kurt Zielenbach, Joe Sjostrom and Jeff WilsonCAS Product Managers

Fall 2011 ACS National Meeting

Page 2: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.2

Seems like everywhere you look, everything is going mobile

Page 3: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.3

Agenda

• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?

Page 4: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.4

ACS Mission

To advance the broader chemistry enterprise and its practitioners for the benefit of Earth and its people.

CAS Mission

To provide the world’s best digital research environment to search, retrieve, analyze and link chemical information.

SciFinder Mobile fits well with the ACS and CAS missions

Page 5: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.5

In 2005, emerging mobile technology allowed CAS to test a new information delivery platform

Page 6: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.6

The CAS Mobile initiative allowed customers to access chemical information on mobile devices

Page 7: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.7

We weren’t the only ones to think that there was a need for on-the-go access to CAS content

CSI NYDate: February 2008

Page 8: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.8

As smartphones become commonplace, “anywhere” access to SciFinder becomes ever more important

Page 9: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.9

Recent CAS surveys found that scientists using mobile devices for research had reached a significant milestone

"I hope the SciFinder mobile device survey means that CAS will have a SciFinder iPhone app soon!"

– Stephanie Kays (@stephaniekays, 758 followers)

Page 10: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.10

Design principles

SciFinder Mobile must be:• Platform independent• Easy to use• SciFinder at its core

Page 11: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.11

The market shows some convergence on technology choices, with no industry standard or dominant OS

Page 12: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.12

Smartphone users do not seem to have a strong preference for browser vs. app

Page 13: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.13

SciFinder Web and Mobile platforms are based on the same infrastructure

CAS Content

Router

SciFinder MobileApplicationServers

SciFinder WebApplicationServers

InternetInternet

Page 14: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.14

Ease of use is very important on a smartphone

• Small-screen friendly• High-value functionality

– Must be useful “on the go”• Intuitive to an experienced

SciFinder user

Page 15: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.15

SciFinder Mobile retains the core value of SciFinder

• Search algorithms, content and results must be the same

• Personalized information such as saved answers and Keep Me Posted alert results must be accessible

• Scientists should think of SciFinder Mobile as just one more way to use SciFinder

Page 16: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.16

10/2/2011

Most survey respondents said they want to be able to look up a search topic

Page 17: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.17

Agenda

• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?

Page 18: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.18

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.18

SciFinder Mobile meets the needs of users on the moveScenarios• Explore a Research Topic while at the

airport• Find or confirm a property value for a

substance during a project meeting• Review publications and references for

a speaker at a conference session• Check for patents by a company you

are about to visit at a trade show• Review Keep Me Posted alert results

on your morning commute

Page 19: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.19

Connecting to SciFinder Mobile (scifinder.cas.org/mobile)

Page 20: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.20

SciFinder Mobile delivers core functionality

Page 21: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.21

Explore by Research Topic

Page 22: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.22

Explore by Substance Identifier

Page 23: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.23

Explore by Company or Author Name

Page 24: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.24

Conveniently check your Keep Me Posted alerts

Aug 20, 2011 (296)

Aug 13, 2011 (302)

Aug 6, 2011 (2163)

Jul 30, 2011 (624)

Jul 23, 2011 (466)

Page 25: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.25

Agenda

• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?

Page 26: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.26

Our SciFinder Mobile photo contest shows scientists looking for information in a variety of places

Page 27: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.27

The number of organizations trying SciFinder Mobile continues to climb

0

500

1000

Apr‐11 May‐11 Jun‐11 Jul‐11

Organizations

Cumulative Number of Organizations Using SciFinder Mobile

Year

Page 28: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.28

Mobile access is driven mostly by the academic community

78%

14%

4%3% 1%

SciFinder Mobile UsageBy Type of Organization

Academic BioPharmaGovernment/Not For Profit ChemicalsOther 

Page 29: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.29

While the U.S. has been quick to adopt, Japan and Europe are also showing interest

43%

18%7%

5%

3%3%

21%

SciFinder Mobile UsageBy Country

USA JAPAN GERMANYUNITED  KINGDOM FRANCE CANADAOther

Page 30: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.30

Academic and commercial customers use SciFinder Mobile differently

30%

47%

2%

15%

3% 3%

SciFinder Mobile ActivitiesAcademic Customer

Explore Author Explore Research TopicExplore Company Explore Substance IDKeep Me Posted Saved Answers

26%

37%7%

12%

15%

3%

SciFinder Mobile Activities Commercial & Government Customer

Explore Author Explore Research TopicExplore Company Explore Substance IDKeep Me Posted Saved Answers

Page 31: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.31

Agenda

• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?

Page 32: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.32

We are only beginning to understand how mobile technology will be used

A – PHONEB – LENS OPENINGC – POWER CABLED – DATA CABLEE – SHUTTER LIGHTF – CABLE TO REARG – FRONT HOUSING (ROTATING)H – BATTERY BOX

Page 33: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.33

Sales of portable devices are projected to exceed PC sales this year

Page 34: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.34

Future considerations – New technology

• Tablets (e.g., iPads) represent a unique challenge– Are tablets “mobile” in

the same sense as smartphones?

• Will HTML5 change the “app” landscape?

Page 35: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.35

Future considerations – New functionality

• Future development will focus on blurring the lines between the Web and mobile platforms– Tighter integration of data– Enhanced functionality based

upon technology evolution• Do scientists want to

draw/import structures on a mobile device?– On a smartphone, probably

not so much– On a tablet, probably yes

Xanthohumol (C21 H22 O5 ), CAS RN 6754-58-1

Page 36: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.36

SciFinder will continue to evolve to meet the needs of scientists!

• Mobile technology continues to evolve and improve

• Society and scientists want information whenever and wherever they need it

scifinder.cas.org/mobile

Page 37: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.37

“This is the Health Center in Kagbere Sierra Leone, a small village of 400 people. With no electricity (or even plumbing!), access to any online database was impossible. SciFinder Mobile allowed me to find all of the information I needed to work in this clinic day after day.”

SciFinder Mobile user testimonial

Page 38: SciFinder® Mobile: Innovation for today's chemical researchers

October 2, 2011

CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.38

Thank You