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Presented at the 242nd ACS National Meeting & Exposition, August 28-Sept. 1, 2011
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SciFinder® Mobile: Innovation for today's chemical researchers
Kurt Zielenbach, Joe Sjostrom and Jeff WilsonCAS Product Managers
Fall 2011 ACS National Meeting
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.2
Seems like everywhere you look, everything is going mobile
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.3
Agenda
• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.4
ACS Mission
To advance the broader chemistry enterprise and its practitioners for the benefit of Earth and its people.
CAS Mission
To provide the world’s best digital research environment to search, retrieve, analyze and link chemical information.
SciFinder Mobile fits well with the ACS and CAS missions
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.5
In 2005, emerging mobile technology allowed CAS to test a new information delivery platform
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.6
The CAS Mobile initiative allowed customers to access chemical information on mobile devices
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.7
We weren’t the only ones to think that there was a need for on-the-go access to CAS content
CSI NYDate: February 2008
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.8
As smartphones become commonplace, “anywhere” access to SciFinder becomes ever more important
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.9
Recent CAS surveys found that scientists using mobile devices for research had reached a significant milestone
"I hope the SciFinder mobile device survey means that CAS will have a SciFinder iPhone app soon!"
– Stephanie Kays (@stephaniekays, 758 followers)
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.10
Design principles
SciFinder Mobile must be:• Platform independent• Easy to use• SciFinder at its core
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.11
The market shows some convergence on technology choices, with no industry standard or dominant OS
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.12
Smartphone users do not seem to have a strong preference for browser vs. app
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.13
SciFinder Web and Mobile platforms are based on the same infrastructure
CAS Content
Router
SciFinder MobileApplicationServers
SciFinder WebApplicationServers
InternetInternet
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.14
Ease of use is very important on a smartphone
• Small-screen friendly• High-value functionality
– Must be useful “on the go”• Intuitive to an experienced
SciFinder user
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.15
SciFinder Mobile retains the core value of SciFinder
• Search algorithms, content and results must be the same
• Personalized information such as saved answers and Keep Me Posted alert results must be accessible
• Scientists should think of SciFinder Mobile as just one more way to use SciFinder
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.16
10/2/2011
Most survey respondents said they want to be able to look up a search topic
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.17
Agenda
• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.18
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.18
SciFinder Mobile meets the needs of users on the moveScenarios• Explore a Research Topic while at the
airport• Find or confirm a property value for a
substance during a project meeting• Review publications and references for
a speaker at a conference session• Check for patents by a company you
are about to visit at a trade show• Review Keep Me Posted alert results
on your morning commute
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.19
Connecting to SciFinder Mobile (scifinder.cas.org/mobile)
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.20
SciFinder Mobile delivers core functionality
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.21
Explore by Research Topic
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.22
Explore by Substance Identifier
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.23
Explore by Company or Author Name
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.24
Conveniently check your Keep Me Posted alerts
Aug 20, 2011 (296)
Aug 13, 2011 (302)
Aug 6, 2011 (2163)
Jul 30, 2011 (624)
Jul 23, 2011 (466)
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.25
Agenda
• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.26
Our SciFinder Mobile photo contest shows scientists looking for information in a variety of places
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.27
The number of organizations trying SciFinder Mobile continues to climb
0
500
1000
Apr‐11 May‐11 Jun‐11 Jul‐11
Organizations
Cumulative Number of Organizations Using SciFinder Mobile
Year
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.28
Mobile access is driven mostly by the academic community
78%
14%
4%3% 1%
SciFinder Mobile UsageBy Type of Organization
Academic BioPharmaGovernment/Not For Profit ChemicalsOther
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.29
While the U.S. has been quick to adopt, Japan and Europe are also showing interest
43%
18%7%
5%
3%3%
21%
SciFinder Mobile UsageBy Country
USA JAPAN GERMANYUNITED KINGDOM FRANCE CANADAOther
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.30
Academic and commercial customers use SciFinder Mobile differently
30%
47%
2%
15%
3% 3%
SciFinder Mobile ActivitiesAcademic Customer
Explore Author Explore Research TopicExplore Company Explore Substance IDKeep Me Posted Saved Answers
26%
37%7%
12%
15%
3%
SciFinder Mobile Activities Commercial & Government Customer
Explore Author Explore Research TopicExplore Company Explore Substance IDKeep Me Posted Saved Answers
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.31
Agenda
• Why mobile?• What is SciFinder Mobile?• Who uses it?• What’s next?
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.32
We are only beginning to understand how mobile technology will be used
A – PHONEB – LENS OPENINGC – POWER CABLED – DATA CABLEE – SHUTTER LIGHTF – CABLE TO REARG – FRONT HOUSING (ROTATING)H – BATTERY BOX
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.33
Sales of portable devices are projected to exceed PC sales this year
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.34
Future considerations – New technology
• Tablets (e.g., iPads) represent a unique challenge– Are tablets “mobile” in
the same sense as smartphones?
• Will HTML5 change the “app” landscape?
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.35
Future considerations – New functionality
• Future development will focus on blurring the lines between the Web and mobile platforms– Tighter integration of data– Enhanced functionality based
upon technology evolution• Do scientists want to
draw/import structures on a mobile device?– On a smartphone, probably
not so much– On a tablet, probably yes
Xanthohumol (C21 H22 O5 ), CAS RN 6754-58-1
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.36
SciFinder will continue to evolve to meet the needs of scientists!
• Mobile technology continues to evolve and improve
• Society and scientists want information whenever and wherever they need it
scifinder.cas.org/mobile
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.37
“This is the Health Center in Kagbere Sierra Leone, a small village of 400 people. With no electricity (or even plumbing!), access to any online database was impossible. SciFinder Mobile allowed me to find all of the information I needed to work in this clinic day after day.”
SciFinder Mobile user testimonial
October 2, 2011
CAS is a division of the American Chemical Society. Copyright 2011 American Chemical Society. All rights reserved.38
Thank You