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LEAN STARTUP &
MOBILE DEVELOPMENT @
AXA DIGITAL AGENCY
November 26th 2015AppDays, Day #2
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INSERT DESIGNED IN DA SLIDE
WHO AM I?
Hi, I’m Stephane (but people call me Stef or @sdelbecque)
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It’s only going to be one slide, don’t worry
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It’s only going to be one slide, don’t worry
LEAN @ DIGITAL AGENCY
From theory to the real world
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The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
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The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
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It all starts with listening to people you want to address
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User mindset criterias
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Define who’s going to use your product
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From needs to solutions to « user stories »
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The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
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INSERT AGILE SLIDE
Agile DevelopmentBuilding the product in an interative and progressive way
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• Implicit : Mobile analytics to find out what is actually used
• Explicit : Customer verbatims (App stores and Feedback forms)
• Social : When users are organized into a community, « wisdom of crowds » is at work
Customer Feedback Learning Loop (CFLL)
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The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
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Satisfaction, Retention before Referral, Referral before Advertising
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Success does not happen overnightLean Startup methods allow to discover the product/market fit
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The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
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Conclusion
Customer & Pain Point First• One must learn to co-create experiences with their customers• Focus on the problem at length before the solution• Experience Design : from usability to emotional design
Incremental & Start-of-the-Art• Agile : Small steps & iterate• Lean Startup : MVP & innovation accounting• Exploit technology to its fullest, from smartphones to Big Data
Measure & Method• CFLL (Customer Feedback Learning Loop)• Growth Hacking : design products that distribute themselves
THANK YOU!
Stephane Delbecque@sdelbecque
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