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After having designed, engineered and published your mobile app, your job has just begun. You may have built the most beautiful app on Earth, if no one gets aware of it, no one will download it and no one will use it... too bad. Now, you have to promote your mobile app in order to call it a success. You are wondering how to promote your mobile app? Here are 14 tips to help you doing so...
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14TIPSTOPROMOTEYOURAPP
FABIANDELHAXHEHeadofDigitalStrategy &Transformation
YOURAPP ISAPRODUCT,MARKETIT!
HOWDOPEOPLELEARNABOUTAPPSTHEYDOWNLOAD?
#1APPSTOREOPTIMIZATION(ASO)
5Source:MobileDevHQ – HowUsers Find Apps
6
FOLLOWSTOREBESTPRACTICES
COMPLETEDESCRIPTIONBYUSINGKEYWORDS
CHOOSEASIMPLE,SHORT&EASYTOREMINDNAME
SETTHERIGHTCATEGORY
DESIGNAMEANINGFULICON ADDSELF-EXPLAININGSCREENSHOTS
ALWAYSDESCRIBEUPDATES
#2APPSTOREADVERTISING(ASA)
8
COMINGSOON…
#3SEARCHENGINEOPTIMISATION(SEO)
10Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.
#4PAIDMEDIA(SEA,SOCIALADS…)
12Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.
#5PUBLISH&SHAREADEMOVIDEO
14Source:Hubspot - http://blog.hubspot.com/marketing/video-marketing-statistics
#6EMAILMARKETING
16Source:Monetate
EMAIL MARKETING DRIVES MORE CONVERSIONSTHAN ANY OTHER MARKETING CHANNEL –
INCLUDING SOCIAL AND SEARCH.
#7SOCIALMEDIA:(ENABLE)SHARE
#8USECALL-TO-ACTION
19
“Why would people do somethingif you don’t ask them to?”
#9DEDICATEDWEBSITE/LANDINGPAGE
#10LEVERAGEINFLUENCERS(SOCIALPR)
#11LEVERAGEEMPLOYEES&NETWORK
#12MENTIONYOURAPPINEMAILSIGNATURE
#13ENCOURAGERATINGS
#14APPLYFORAWARDS
26
BONUS
#15DESIGNADELGHTFULUSEREXPERIENCE
NEEDHELP?VISITWWW.AFELIO.BE
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