Yoeri Roels - STIMAC2013

BADASS MARKETINGSurviving in a hybrid world

YOERI ROELS@YOERIROELS

YOUR COMPANY IS DYING

SEEN THESE?

“The cab industry will disappear.”

BETTER PRODUCT

BETTER CUSTOMER SERVICE

BETTER MARKETING

BETTER EVERYTHING

THEY ARE A STARTUP

LESS MONEY

MORE HYBRID

3 PRICELESS STARTUP TRICKSAND HOW BIG CORPORATES USE THEM

INNOVATE ALL THE TIME

1

INNOVATE ALL THE TIMEALSO INVOLVE NON-SENIOR EMPLOYEES

1

INNOVATE ALL THE TIMEALSO INVOLVE NON-SENIOR EMPLOYEES

INVOLVE ALL EMPLOYEES

1

INNOVATE ALL THE TIMEALSO INVOLVE NON-SENIOR EMPLOYEES

INVOLVE ALL EMPLOYEES

1

MARKET ALL THE TIME

2

MARKET ALL THE TIMEALSO INVOLVE NON MARKETEERS

2

MARKET ALL THE TIMEALSO INVOLVE NON MARKETEERS

INVOLVE ALL EMPLOYEES

2

MARKET ALL THE TIMEALSO INVOLVE NON MARKETEERS

INVOLVE ALL EMPLOYEES

2

ENGAGE OVER SOCIAL MEDIA

3

ENGAGE OVER SOCIAL MEDIAWITH YOUR BRAND

3

ENGAGE OVER SOCIAL MEDIAWITH YOUR BRAND

WITH ALL YOUR EMPLOYEES

3

ENGAGE OVER SOCIAL MEDIAWITH YOUR BRAND

WITH ALL YOUR EMPLOYEES

3

COMPANIES DON’T COMPETE, THEIR CULTURES DO

STOP LOOKING FOR HYBRIDSYOUR COMPANY IS FULL OF THEM

START ENGAGING TODAY

THANK YOU!

YOERI ROELS@YOERIROELS