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BADASS MARKETING Surviving in a hybrid world YOERI ROELS @YOERIROELS

Yoeri Roels - STIMAC2013

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Yoeri Roels gave a mind opening speech at STIMAC2013. The anual international marketing congress of STIMA

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Page 1: Yoeri Roels - STIMAC2013

BADASS MARKETINGSurviving in a hybrid world

YOERI ROELS@YOERIROELS

Page 2: Yoeri Roels - STIMAC2013

YOUR COMPANY IS DYING

Page 3: Yoeri Roels - STIMAC2013

SEEN THESE?

Page 4: Yoeri Roels - STIMAC2013

“The cab industry will disappear.”

Page 5: Yoeri Roels - STIMAC2013

BETTER PRODUCT

Page 6: Yoeri Roels - STIMAC2013

BETTER CUSTOMER SERVICE

Page 7: Yoeri Roels - STIMAC2013

BETTER MARKETING

Page 8: Yoeri Roels - STIMAC2013

BETTER EVERYTHING

Page 9: Yoeri Roels - STIMAC2013

THEY ARE A STARTUP

Page 10: Yoeri Roels - STIMAC2013

LESS MONEY

Page 11: Yoeri Roels - STIMAC2013

MORE HYBRID

Page 12: Yoeri Roels - STIMAC2013

3 PRICELESS STARTUP TRICKSAND HOW BIG CORPORATES USE THEM

Page 13: Yoeri Roels - STIMAC2013

INNOVATE ALL THE TIME

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Page 14: Yoeri Roels - STIMAC2013

INNOVATE ALL THE TIMEALSO INVOLVE NON-SENIOR EMPLOYEES

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Page 15: Yoeri Roels - STIMAC2013

INNOVATE ALL THE TIMEALSO INVOLVE NON-SENIOR EMPLOYEES

INVOLVE ALL EMPLOYEES

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Page 16: Yoeri Roels - STIMAC2013

INNOVATE ALL THE TIMEALSO INVOLVE NON-SENIOR EMPLOYEES

INVOLVE ALL EMPLOYEES

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Page 17: Yoeri Roels - STIMAC2013

MARKET ALL THE TIME

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Page 18: Yoeri Roels - STIMAC2013

MARKET ALL THE TIMEALSO INVOLVE NON MARKETEERS

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Page 19: Yoeri Roels - STIMAC2013

MARKET ALL THE TIMEALSO INVOLVE NON MARKETEERS

INVOLVE ALL EMPLOYEES

2

Page 20: Yoeri Roels - STIMAC2013

MARKET ALL THE TIMEALSO INVOLVE NON MARKETEERS

INVOLVE ALL EMPLOYEES

2

Page 21: Yoeri Roels - STIMAC2013

ENGAGE OVER SOCIAL MEDIA

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Page 22: Yoeri Roels - STIMAC2013

ENGAGE OVER SOCIAL MEDIAWITH YOUR BRAND

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Page 23: Yoeri Roels - STIMAC2013

ENGAGE OVER SOCIAL MEDIAWITH YOUR BRAND

WITH ALL YOUR EMPLOYEES

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Page 24: Yoeri Roels - STIMAC2013

ENGAGE OVER SOCIAL MEDIAWITH YOUR BRAND

WITH ALL YOUR EMPLOYEES

3

Page 25: Yoeri Roels - STIMAC2013

COMPANIES DON’T COMPETE, THEIR CULTURES DO

Page 26: Yoeri Roels - STIMAC2013

STOP LOOKING FOR HYBRIDSYOUR COMPANY IS FULL OF THEM

Page 27: Yoeri Roels - STIMAC2013

START ENGAGING TODAY

Page 28: Yoeri Roels - STIMAC2013

THANK YOU!

YOERI ROELS@YOERIROELS