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Keynote: Measuring Your Nonprofit Marketing Success
Kivi Leroux Miller
President, NonprofitMarketingGuide.com
What Must Come Before Benchmarks:
• Strategy
• Leadership
• Learning
Types of Goals:
• Fundraising
• Community Engagement
• Programmatic
Impressions or Impact? Coverage or Conversation? Exposure or Engagement?
Getting Data:
Response Rates
Online Analytics
Polls and Surveys
Focus Groups
Comparing Notes
Creating Your Own Plan to Measure Your Success
Kivi Leroux Miller
President, NonprofitMarketingGuide.com
Top Three Goals:
No More than Three Metrics per Goal:
Set Targets for Your Metrics:
How We Will Find Meaning in the Measuring:
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