Keynote: Measuring Your Nonprofit Marketing Success

Kivi Leroux Miller

President, NonprofitMarketingGuide.com

What Must Come Before Benchmarks:

• Strategy

• Leadership

• Learning

Types of Goals:

• Fundraising

• Community Engagement

• Programmatic

Impressions or Impact? Coverage or Conversation? Exposure or Engagement?

Getting Data:

Response Rates

Online Analytics

Polls and Surveys

Focus Groups

Comparing Notes

Creating Your Own Plan to Measure Your Success

Kivi Leroux Miller

President, NonprofitMarketingGuide.com

Top Three Goals:

No More than Three Metrics per Goal:

Set Targets for Your Metrics:

How We Will Find Meaning in the Measuring: