Why Influencer Marketing Is the Only Marketing You Need

WHY INFLUENCER MARKETING IS THE ONLY MARKETING YOU NEED

freedom | @leighgeorge

BRANDS ARE ALL IN ON ACQUISITION

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Getting our attention is expensiveIT’S NOT EFFECTIVE

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AND IT’S TOTALLY OBNOXIOUS

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SO WE AVOID ADS EVERY WAY WE CAN

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SO WHY DO WE KEEP USING A FAILING MEDIA-CENTRIC MODEL?

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WE NEED A MODEL BUILT AROUND OUR CUSTOMERS

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OUR BUYING DECISIONS ARE LED BY PEOPLE WE TRUST

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A PEOPLE-CENTRIC MODEL ENCOURAGES INCREASED BRAND PASSION

freedom | @leighgeorge

CASUAL FANS | SOCIAL FOLLOWERS

PASSIONATE FANS | INFLUENTIAL

SUPER LOYAL | SUPER INFLUENCE

AND SHIFTS LOYALTY FROM TRANSACTIONS TO BRAND VALUE

freedom | @leighgeorge

OFFER UNIQUE AND MEMORABLE BRAND EXPERIENCES FOR YOUR BASE

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CREATE OPPORTUNITIES FOR PERSONALIZATION

freedom

@leighgeorge

MAKE THE PASSIONATE MIDDLE FEEL SPECIAL

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DIAL UP THE EXCLUSIVITY AND ACCESS FOR THE MOST LOYAL AND INFLUENTIAL

freedom | @leighgeorge

GIVE PEOPLE A REASON TO CREATE CONTENT FOR YOU

freedom | @leighgeorge

INFLUENCE IS ALWAYS CONTEXTUAL

freedom | @leighgeorge

SO PICK THE RIGHT MATCH

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DON’T FORGET

freedom | @leighgeorge

Replace your media-based model focused on an interruptive style of acquisition with a people-centric model based on how we actually make purchase decisions

Use custom programs based on network value and

brand passion to cultivate engagement and advocacy

Collaborate with influencers based on shared values,

audiences and objectives

Leigh George, PhD

Email: leighgeorge@findfreedom.co

Twitter: @leighgeorge

LinkedIn: linkedin.com/in/leighgeorge

LET’S STAY IN TOUCH

freedom | @leighgeorge

Slide 1: http://www.nomadyardcollectiv.com/plan-an-event/ Slide 2: Jeff Moore, Chips, Flickr Slide 3: fortune.com/2015/03/30/10-ways-to-increase-your-efficiency-at-work/ Slide 4: http://a57.foxnews.com/global.fncstatic.com Slide 5: Netflix Slide 6: http://mashable.com/2014/12/05/public-relations-industry/#4o.UMyWpUsqH Slide 7: Arne van Oosterom, Design Thinking UnConference Rotterdam, Flickr Slide 8: Facebook Slide 9: http://www.theguardian.com/lifeandstyle/2015/aug/05/upside-down-ice-cream-cone-trend Slide 10: Graphic Slide 11: http://thproductions.com/project/class-trip/ Slide 12: Personal photo Slide 13: http://exploregram.com/our-evrgrn-oasis-in-dc-one-weekend-two-cornhole-boards-three-signature/ Slide 14: Kit and Ace Slide 15: Dinner Curated Slide 16: Dinner Curated Slide 17: http://www.avclub.com/article/10-match-game-episodes-that-hit-viewers-right-in-t-201407 Slide 18: https://www.readingkingdom.com/blog/2011/06/14/teaching-a-child-to-read-tips/

Image Creditsfreedom

@leighgeorge