Who not to market to

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Who not to Market

toBy Enis Berk and

Zeina -Sparkosaurs-

Project Summary➔ Google adwords

➔ Positive, negative keywords

➔ Wrong keywords waste a lot of money

Business Insight

Data ExperimentalReal-life

TechnologiesSpark

Spark MLlib

Django

Google Adwords and Analytics API

Enis → Front-end, Infrastructure

Zeina → Backend, ML Meeting biweekly until now, Weekly from now on

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