Who not to Market

toBy Enis Berk and

Zeina -Sparkosaurs-

Project Summary➔ Google adwords

➔ Positive, negative keywords

➔ Wrong keywords waste a lot of money

Business Insight

Data ExperimentalReal-life

TechnologiesSpark

Spark MLlib

Django

Google Adwords and Analytics API

Enis → Front-end, Infrastructure

Zeina → Backend, ML Meeting biweekly until now, Weekly from now on