What is the communications mix, and how should it be set?

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What Is The Communication Mix, And

How Should It Be Set?

# Companies must allocate the budget over 7 Major modes of communication

Advertising

sales promotion

Public Relations and Publicity

Events and Experiences

http://image.slidesharecdn.com/whatisthecommunicationmixandhowshoulditbeset-150524175332-lva1-app6892/95/what-is-the-communication-mix-and-how-should-it-be-set-7-638.jpg?cb=1432495644

Direct and Interactive marketing

 Word Of Mouth Marketing

Personal Selling

Factors in Setting Market Communication Mix

1. Type of product market2. Buyer readiness stage3. Product life-cycle stage

Created ByRahul Kalra, NSIT

During an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com

Based on Kotler KellerChapter16

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