What Can you do with your Website

What can you do with your website

Lee ChadwickMD – WOW Analytics

lee@wowanalytics.co.uk@wowanalytics

Lead Generation Masterclass

When is a lead a lead?

Agenda

Strengthen your sales pipeline with AVI…but I have Google Analytics.

So who is on your website?What are your visitors doing?Questions

We all want the form fill

How many leads are you really getting…

71%

Dare you dream of a higher %…

71%50% - 3% = 47%

AVI

Anonymous Visitor Identification, unleash the 47%

Do you use Google Analytics?Whats the difference

4 thing Google Analytics can do…(that you may not have known)

1. See the number of visits you received

2. See what pages people look at in which order - convert

3. Identify the method people used to come to your web site – medium

4. Tell you about 2% of your web traffic – FOR FREE

What marketing campaigns are doing today…

PPC? Social Media?

Emails? Blogs?

Find more companies - AVI

Which campaigns are most effective

Are you driving the right kind of traffic

Campaign level tracking tagged to named Visitors

Find people interested in you

There are Hot Leads, and there are Red hot Leads !

How WOW’s lead scoring works

Home page = 1 point

Info page = 2 points

Key sales page = 22 points

Product page = 10 points

Interested

Cold lead

Warm lead

HOT HOT HOT

0-10

10-25

25-50

50+

WhitepaperThe Art of Page scoring (your web site as an

onion)

tweet us @wowanalytics

#WOWME

So I know whos on my web site…What next Sales…

What next marketing…

Now you have named contacts and behaviour

Sales Benefit

• Who would you have called• What conversion rate would you have got on that call.

• Web site data leads on average to 55% increase in conversion rate of telephone follow up

• Lead the conversation with what has been consumed on the web site. Recent relevant intelligence about the visitor materially changes the telephone outcome

Tweet us @wowanalyticsto get a 2 week free trial

Marketing Benefits

• Increasing traffic volumes is simply not good enough• We want converting traffic / we want leads

• What expenditure works best (ROI)

Which campaigns are most effective

Are you driving the right kind of traffic

Campaign level tracking tagged to named Visitors

Find / contact the individuals

Every inbound web link should have them

Medium – What Digital ChannelCampaign Name – very important especially multi channelSource – where was the source URLTerm – for you PPC crowd

UTM IS what you need

http://www.wowanalytics.co.uk/wow-url-builder/