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Lead Generation Masterclass
When is a lead a lead?
Agenda
Strengthen your sales pipeline with AVI…but I have Google Analytics.
So who is on your website?What are your visitors doing?Questions
We all want the form fill
How many leads are you really getting…
71%
Dare you dream of a higher %…
71%50% - 3% = 47%
AVI
Anonymous Visitor Identification, unleash the 47%
Do you use Google Analytics?Whats the difference
4 thing Google Analytics can do…(that you may not have known)
1. See the number of visits you received
2. See what pages people look at in which order - convert
3. Identify the method people used to come to your web site – medium
4. Tell you about 2% of your web traffic – FOR FREE
What marketing campaigns are doing today…
PPC? Social Media?
Emails? Blogs?
Find more companies - AVI
Which campaigns are most effective
Are you driving the right kind of traffic
Campaign level tracking tagged to named Visitors
Find people interested in you
There are Hot Leads, and there are Red hot Leads !
How WOW’s lead scoring works
Home page = 1 point
Info page = 2 points
Key sales page = 22 points
Product page = 10 points
Interested
Cold lead
Warm lead
HOT HOT HOT
0-10
10-25
25-50
50+
WhitepaperThe Art of Page scoring (your web site as an
onion)
tweet us @wowanalytics
#WOWME
So I know whos on my web site…What next Sales…
What next marketing…
Now you have named contacts and behaviour
Sales Benefit
• Who would you have called• What conversion rate would you have got on that call.
• Web site data leads on average to 55% increase in conversion rate of telephone follow up
• Lead the conversation with what has been consumed on the web site. Recent relevant intelligence about the visitor materially changes the telephone outcome
Tweet us @wowanalyticsto get a 2 week free trial
Marketing Benefits
• Increasing traffic volumes is simply not good enough• We want converting traffic / we want leads
• What expenditure works best (ROI)
Which campaigns are most effective
Are you driving the right kind of traffic
Campaign level tracking tagged to named Visitors
Find / contact the individuals
Every inbound web link should have them
Medium – What Digital ChannelCampaign Name – very important especially multi channelSource – where was the source URLTerm – for you PPC crowd
UTM IS what you need
http://www.wowanalytics.co.uk/wow-url-builder/
