Visual identity for Origami, a fictional eco clothing store

Elise Jost Emmanuel Bouscasse

Vanessa Chew Garance Vidart

Brand Statement

+ Manifesto

Competitors

Brick and Mortar / Online Online

COLOURS

FONTS

DIGITAL

PRODUCTS

STORE

LOGO

Visual Identity

0 LOGO 0

0 SHAPES 0

▷  Evokes the recycling triangle

▷  Reinforces the origami heritage – paper folding

0 FONTS 0

Origami (logo - Arccos)

Origami (press material – Ryan Eco)

Origami (website - DejaVu Sans ExtraLight)

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▷  Theory of colours: Goethe’s Triangle

▷  Rainbow colours: tying back to nature

▷  Multicolor: coming back to basics, breaking trend of black & white

▷  Derivatives: endless possibilities to mix and play

Product Line

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Accessories: bag, wallet, scarf....

Seamless & WHOLEGARMENT® Technology

▷ WHOLEGARMENT® products are knitted in one whole piece and offer excellent incentives.

▷ By integrating technology and ecology, we produce pieces that are both cutting edge and timeless.

▷ We embrace social and environmental responsibility.

Store

Digital

Website +

App

Sales Brand philosophy

0 DIGITAL 0

Scan your price tag!

Information: ▷ Components ▷ Production ▷ Brand mentality

Launch Party

Thank you!