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Elise Jost Emmanuel Bouscasse Vanessa Chew Garance Vidart

Visual identity for Origami, a fictional eco clothing store

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The visual identity of Origami, a fictional eco clothing store. Name, logo, fonts, colors, products, store design. Also brand positioning, digital/web strategy, launch event.

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Page 1: Visual identity for Origami, a fictional eco clothing store

Elise Jost Emmanuel Bouscasse

Vanessa Chew Garance Vidart

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Brand Statement

+ Manifesto

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Competitors

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Brick and Mortar / Online Online

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COLOURS

FONTS

DIGITAL

PRODUCTS

STORE

LOGO

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Visual Identity

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0 LOGO 0

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0 SHAPES 0

▷  Evokes the recycling triangle

▷  Reinforces the origami heritage – paper folding

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0 FONTS 0

Origami (logo - Arccos)

Origami (press material – Ryan Eco)

Origami (website - DejaVu Sans ExtraLight)

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0 COLOURS 0

▷  Theory of colours: Goethe’s Triangle

▷  Rainbow colours: tying back to nature

▷  Multicolor: coming back to basics, breaking trend of black & white

▷  Derivatives: endless possibilities to mix and play

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Product Line

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0 PRODUCTS 0

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Accessories: bag, wallet, scarf....

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Seamless & WHOLEGARMENT® Technology

▷ WHOLEGARMENT® products are knitted in one whole piece and offer excellent incentives.

▷ By integrating technology and ecology, we produce pieces that are both cutting edge and timeless.

▷ We embrace social and environmental responsibility.

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Store

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Digital

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Website +

App

Sales Brand philosophy

0 DIGITAL 0

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Scan your price tag!

Information: ▷ Components ▷ Production ▷ Brand mentality

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Launch Party

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Thank you!