UX Design by Havas' 18 with UCLA

3IS STRATEGY DAYSUX Design with UCLA TFTDM School

From Fragmentation To Convergence

Driven by Devices... Driven by device, platform, format, technology

Why UX Design?

The content space is increasingly competitive

Discovery has become the main challenge

And navigation is now source of frustration

“UX Design has come to function as the interactive display window consumers pass on a daily basis, be it

programmatic or not”

Pillars of our research

Leveraging Our Partnership with UCLA

Research Focus: Transversal Trends

VoiceInterface DataPlatforms

Cross-Platform

Interface

Data Infrastructure

Voice Navigation

Research Focus: Multi-platform ecosystems

Next stage: World-building & transmedia interface

Defining new market standards

#1: Normalizing interactions with AI-driven device

“The Echo is part of Amazon’s larger business strategy to turn personal spaces (home, car) into the retail space of the future by normalizing

interaction with the AI-driven device and, by extension, the product-based

Internet of Things. ”

#1: Normalizing interactions with AI-driven device

#2: Video’s no more an exclusive, time-based feature

“Facebook has developed a video-based infrastructure which redefines the

traditional media supply chain through a variety of consumer services - video is no longer just a source of entertainment, it is the modern site of online user activity.”

#2: Video’s no more an exclusive, time-based feature

#3: 360 videos are now a must-have, will soon go beyond

“The media often describes 360° videos when discussing VR. It’s important to note

it offers a limited vision of VR’s true potential. The user cannot actually interact

with the interface, vs. Henry, a forthcoming VR film from Oculus. ”

#3: 360 videos are now a must-have, will soon go beyond

#3: 360 video now a must-have, will soon go beyond

#4: Ecosystems are built on UI design not hardware

“UI design is the key that binds ecosystems together. While Apple has one of the strongest brand out there, products are paradoxically designed not to be the

main focus of the user, but rather to become indispensable tools.”

#4: Ecosystems are built on UI design not hardware

#5: Blurring software/hardware lines into ecosystems

“The distinctions of “hardware” versus “software” have largely become moot in recent years. Apple has more recently, and more accurately, been called an

“ecosystem company” and an “entertainment company.”

#5:Blurring software/hardware lines into ecosystems

What does it mean for OSEP?

THANK YOU