Unilever: Product Mix & Dimensions (Unilever)

Pakistan Civil Aviation Authority

A presentation on

Product Mix & DimensionsBy:

Noman Khan(57154)

Marketing ManagementInstructor: Usman AleemPAF KIET (Nursery Branch)

2

BRANDS 

FOOD BRANDSHOME CARE BRANDSPERSONAL CARE BRANDSNUTRITIONHEALTH, HYGIENE & BEAUTYUNILEVER FOOD SOLUTIONS

UnileverUnileverProduct Mix & Dimensions

By: By: Noman KhanNoman Khan

(57154)(57154)

The total composite of products offered by a particular organization. Total no of product lines in which company is dealing is called product mix

Product lines Individual Product

Group of products within the product mix that are closely related

Closely related products under the same product, which may differ in the price, color, characteristics

A product is a distinct unit within the product line

Product Mix

everything organization sells. 

the total composite of products offered by a particular organization.Product Mix

Product lines They function in a similar manner They are sold to the same customer groups They are marketed through the same types of outlets or fall within given price ranges

Individual Product: Size Appearance Prize Other attributes

WIDTH- The number of different product lines the company carries- No of products under single product line is “line width”

LENGTHThe total number of items the company carries within its product lines

DEPTH- The number of versions offered of each product in the line- A product line contains a number of items, this number being called product line depth.

CONSISTENCYHow closely related the various product lines

DIMENSIONS

7

We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford

LUX has always been synonymous with beauty and the enigma of a woman. Since its launch in Pakistan in 1954, it has been hailed as the 'soap of the stars' capturing the imagination of its target audience with the allure of Pakistan's leading glamorous ladies.

50th year anniversary of Lux. the massive advertising campaign - featured the top four female models of Pakistan along with the Legendary Pakistani Film Actress Babra Sharif

In 2002, LUX initiated the First “Lux Style Awards” boosting the immense talent in Pakistan and giving them a platform for performing arts

LUX

8 Peach & Cream

 Peach & CreamStrawberry & Cream

Nature Pure

Aqua Sparkle

Crystal Shine

Peach and Cream hand wash Strawberry and Cream hand wash

 Magical Beauty(Purple) Strawberry and CreamPeach and Cream

LUX

9

We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford

Sunsilk introduces 1st ever shampoo for covered hair in Pakistan! Sunsilk Clean & Fresh helps remove this sebum, giving you lasting

freshness and clean sensation. One brand; seven experts. A long-term relationship;

SUNSILK

10

THICK AND LONG – influential hair stylist Teddy Charleshas collaborated with photographers such as Mario Testino and his styling regularly appears on the front cover of fashion bible Vogue. His Sunsilk range contains Keratin Yogurt Nutri complex for long-lasting volume with natural body and bounce.

HAIR FALL SOLUTION / ANTI-DANDRUFF – Dr. Francesca Fusco, a New York based dermatologist and physician who examines single strands of hair to diagnose hair fall and scalp problems. Her Hair fall product range is packed full of Mustard Oil Complex for hair with boosted strength and density that oozes health and radiance. The Anti-Dandruff range, enriched with Egg and Yogurt ZPTO Complex, thoroughly cleanses and refreshes while purifying the scalp to eliminate dandruff from the first wash and protect hair’s natural condition from dryness.

BLACK SHINE – LA-based Jamal Hammadi, is renowned for his charismatic work for international haute couture houses such as Chanel, Dior, Gaultier and Galliano. His Sunsilk product range contains Amla Pearl Complex along with a conditioning system which reveals your hair’s natural shine so it glows brilliantly from the inside out.

SOFT & SMOOTH – Thomas Taw, edgy London hair stylist, whose client list includes world famous musicians, models and actors, is obsessive in his passion for repairing damaged hair. His Sunsilk product range contains exclusive product Ceramide Egg Complex to dramatically improve hair texture by penetrating deeper and filling damaged cracks layer by layer, strand by strand.

VIBRANT COLOUR PROTECTION – Rita Hazan is one of the most sought-after colourists in the world, known for setting beauty trends and reinventing celebrities with her vibrant colour work. Her Sunsilk product range repairs surface damage and rejuvenates the hair fibres, leaving hair in the ultimate condition to transmit brilliant colour.

DEFINED CURLS – Ouidad, world-famous ‘Queen of Curls’ and owner of two exclusive curl salons in the US, is passionate about empowering women worldwide to create the perfect curl. Her Sunsilk product range defines curls; controlling their volume and reducing frizz.

PERFECT STRAIGHT – Co-created by Yuko Yamashita: hair beautician, lecturer and the inspiration behind hair straightening process patented in several countries that is used in thousands of salons worldwide, Yuko strives to minimise friction between individual hairs so they glide across each other for ultimate sleekness. Her Sunsilk product range aligns rebellious hair from root to tip to reduce frizz.

SUNSILK

From our rangeFrom our range

 Soft & Smooth Shampoo

& Conditioner

 Soft & Smooth Shampoo

& Conditioner

Clean and Fresh Shampoo

Black Shine Shampoo

Anti-Dandruff Shampoo & Conditioner

Hairfall Solution Shampoo & Conditioner

Thick & Long Shampoo & Conditioner

12

Hair and skin care products body wash, body lotion, hand cream, shampoo and conditioner, hair styling products, deodorant, body mists, and men's care deep clean body & face bar

Brand's mission'to make more women feel beautiful everyday, by widening today's view of beauty and by inspiring women to take great care of themselves’

DOVE

 Dove Conditioner Dove Conditioner

 Dove Mask Dove Mask

 ON-Treatment ON-Treatment

 Dove Serum

 Dove Serum

 Dove Shampoo Dove Shampoo Dove soap

 Dove soap

14

Tandurust rahain, mast rahainEach family has its own unique tradition and ways to enjoy their cup of tea,Brooke Bond Supreme has played a very important role in this tradition for nearly three decades. It has brought families closer together over joyous tea drinking occasionsTestament to this is the fact that it is the largest selling tea brand of the country, with undoubtedly the widest geographical spread.

SUPREME

SUPREME

16

Tagline:‘Daag tou achay hotay hain / Dirt is good’.

But this is much more than just a tagline. It is a central philosophy that the brand lives by, with an intrinsic passion to ensure child development through tactile learning. Over the years, the brand has worked hard to build awareness on the importance of child learning through experience.

Healthy activities involving dirt are essential to development.

It's how kids learn to express their creativity and it bolsters their immune systems.

SURF EXCEL

SURF EXCEL

Pakistan Civil Aviation Authority

A presentation on

Product Mix & DimensionsBy: Noman Khan (57154)

Thank you