Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

Set Your Sale Apart withAlternative Time Ranges

Walmart & Amazon

TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

Walmart just turned Cyber Monday into a full week. They firsttried this in 2011 by making it a Monday through Friday affair.

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

In 2012, Walmart started Cyber Week a day earlier thanMonday and ended it later, going from a Sunday to a Saturday.

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

In 2013, Walmart continued with the Cyber Week sale fromDecember 1st to the 9th.

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

For 2014, they created a sale that they simply deemed “CyberMonday 2.0” for the week following Cyber Monday.

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

Amazon interestingly created its own "Prime Day" this year,which was a Black Friday type sale only for its members on July15th. They dripped info about sale items leading up to the dayand emphasized "More Deals than Black Friday".

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