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A Presenta*on from the NewMR “Social Media Research” Event
9 October, 2012
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
From Co-‐Crea:on to Structural Collabora:on – How online customer communi:es reshape business Tom de Ruyck, InSites Consul5ng
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
CHOOSING YOUR Pilot Project
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Proud company
Conversation company
Boring company
Adored company
Communication is key!
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
It’s an EVOLUTION, not a REVOLUTION!
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Sharing IS caring
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Q & A
Ray Poynter VCU, Vision Critical
Tom de Ruyck InSites Consulting
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com
www.insites-consulting.com
New York – London – Ghent – RoHerdam – Timisoara
A Presenta*on from the NewMR “Social Media Research” Event
9 October, 2012
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
From Co-‐Crea:on to Structural Collabora:on – How online customer communi:es reshape business Tom de Ruyck, InSites Consul5ng
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