The Top B2B Content of 2016: Six Lessons for Marketers

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Sam BrennandVP of Customer Success, Uberflip@SamBrennand

Steve RaysonPresident,BuzzSumo@steverayson

The Top B2B Content of 2016 Six Lessons for Marketers

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B2B Content Shares: A Little Perspective

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Distribution of B2B Content Shares (100 top sites)

Only 4% (4,500 of 114,000 posts) got more than 3,000 shares.

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1. Practical guides and helpful content2. In vogue and hot topics3. Research and insights4. Case studies5. Infographics6. Authoritative industry news

Top Performing B2B Content

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Practical Guides & Helpful Content

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In Vogue & Trending Topics

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Research & Insights

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Case Studies & Stories

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Infographics

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Authoritative Industry News

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RESOURCES

The Top B2B Content of 2016: Six Lessons for Marketers

http://buzzsumo.com/blog/top-b2b-content-2016-lessons-marketers

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QUESTION TIME!

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Sam BrennandVP of Customer Success,

Uberflip@SamBrennand

Steve RaysonPresident,BuzzSumo

@steverayson