The leads are coming in…now what do we do?

The Leads Are Coming In…Now WhatDo WeDo?

It’s a good problemto have.

People are readingyour blog postsand downloading your premium content.

Butnow what?

Don’t scare them away!

Your answers tothe following

three questions should determineyour next move.

1 2 3

Are they your target persona?

1

Refer back to yourtarget personas

to see whoin your database

matches the profile.

Are they MQLs?(Marketing-Qualified Leads)

2

are leads of interest.They don’t need to be contacted right away,

but they should be nurtured through

workflows.

Marketing-qualified leads

Are they SQLs?(Sales-Qualified Leads)

3

Sales-qualified leads are hot leads!

They fit your target persona—and may

be ready to talk now. Contact them

within 48 hours.

Not everyonein your databaseis a good lead.

Follow up ONLYwith leads who fit

your target persona and are MQL & SQL.

Lead nurturing

turns MQLsinto SQLs.

Follow theselead nurturing tips

to send emails to MQLsthat they’ll actually open.

Want to learnmore about

inbound marketing?

Join the conversation on our blog.

Thanks for reading!