View
182
Download
2
Tags:
Embed Size (px)
DESCRIPTION
It’s a good problem to have: People are reading your blog posts and downloading your premium content. Now what do you do?
Citation preview
The Leads Are Coming In…Now WhatDo WeDo?
It’s a good problemto have.
People are readingyour blog postsand downloading your premium content.
Butnow what?
Don’t scare them away!
Your answers tothe following
three questions should determineyour next move.
1 2 3
Are they your target persona?
1
Refer back to yourtarget personas
to see whoin your database
matches the profile.
Are they MQLs?(Marketing-Qualified Leads)
2
are leads of interest.They don’t need to be contacted right away,
but they should be nurtured through
workflows.
Marketing-qualified leads
Are they SQLs?(Sales-Qualified Leads)
3
Sales-qualified leads are hot leads!
They fit your target persona—and may
be ready to talk now. Contact them
within 48 hours.
Not everyonein your databaseis a good lead.
Follow up ONLYwith leads who fit
your target persona and are MQL & SQL.
Lead nurturing
turns MQLsinto SQLs.
Follow theselead nurturing tips
to send emails to MQLsthat they’ll actually open.
Want to learnmore about
inbound marketing?
Join the conversation on our blog.
Thanks for reading!