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For Best Webinar Results
Print workbook Put cell phone awayJot down questionsMake decisions and write them down
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Marketing Strategy 2016
“If you fail to plan, you are planning to fail!”
Benjamin Franklin
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Plan Your Marketing Year Everyone is Busy!
Put a Plan In Place to Get Their Attention
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Planning Your Marketing Year
What is Marketing?
What is Promotion?
Why do you need it to grow your practice?
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What To Consider
What are your goals?
How much are you looking to grow?
How fast do you need to grow?
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Who are you looking to attract?
Who is your ideal prospect?
What To Consider
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How Much Should I Spend on Promotion?
How much is a new patient worth to you?
ROI = value of patient / cost of acquisition
If they are worth $40,000, the ROI on attracting that patient would be_________
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Planning Your Marketing Budget
To effectively market your company or practice you should have 10% of income allocated to Marketing & Promotion.
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Planning Your Marketing Budget
Flat amount based on how quickly you are looking to grow?
Or it can be a tiered budget; as you increase your business you re-invest to increase your marketing budget.
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Existing Scene vs. Ideal Scene
Definition of existing scene – how things actually are.
Definition of ideal scene – how things would be in a perfect world.
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Existing Scene vs. Ideal Scene
When looking at a marketing plan first look at your ideal scene and figure out what you need to do to get to your ideal scene.
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Time vs. Money
If you don’t have a big initial budget then you have to invest more time.
As you grow and as your budget increases you can leverage your money to reduce your time.
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Example
Let’s say I am a dental practice and I’m getting 10 new patients a month; by the end of the year my goal is to have 50 new patients a month.
Initially my budget is $1,000 I need to utilize my time and limited resources to get to 20 new patients a month. From there I reinvest some of my additional income and reduce my time.
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Imagine Your Strategy…
Increasing New Patients
Increasing Current Patient Activation
We can help!
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