Successful Companies Constantly Reinvent Themselves: Here's Why

Successful Companies Constantly

Reinvent

Themselves: Here’s Why

Bringing a startup mentality

to established businesses.

Here’s

why

Good at the Right Thing

at the Right Time

Good at the Wrong Thing

Average

tenure of a

company in

the S&P 500

index was

75 years.

It’s just

15 years.

1999

2013

Digital time spent

eclipsed TV viewing

271 mins vs.

316 mins per day

- eMarketer July 2013

293,000 Facebook Updates

277,000 Tweets

1.3 million YouTube Views

4,000,000 Search Queries

48,000 iOS App Downloads

Source: The Social Skinny, Mashable,

China

Most Populous

Country 1.3 billion

Active Facebook

Users 1.32 billion

monthly

829M people

daily 654M people daily

on mobile

200M people monthly

on Instagram 1.07B people monthly

on mobile

Image source: Dado Ruvic / Reuters File, http://www.nbcnews.com/tech/social-media/want-message-facebook-soon-youll-need-separate-app-n76141

74%

of online adults

participate on

social sites

46%

of online users rely

on social media when

making purchase

decisions

61%

of young people

refer to social media

to decide where

to go out

25

MAD MEN – PIC OF DON DRAPER IN A PITCH

#AFDAF #quakerlife

Wall

Street

1987

27 MILLION

SOLD in just one month

91%

of adults use

cell phones - Pew research

we check the device

on average every

200

times

a day

Today, there

are more phones

in the world than

toothbrushes

Yuck!

700

Million Snapchat Photos

Shared Per Day

up from 350M in 2013

500 Million Tweets Per Day

Our Reinvention Journey

Technology

FASHION TRIVIA Marketer View

POS

Facebook

Mobile Sites

Website

Mobile Apps

Mobile Messaging

Pinterest

In-Store

Email

Twitter

Banner Ads

eCommerce Site

Loyalty Program

YOUR

BRAND

Consumer View

Live Event

Activation

42

Drive In Store

Broadcast Call to Action

Brand

Engagement

& Data

Acquisition

What if…