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In this presentation, the rich engagement experts at HelloWorld discuss how to bring a startup mentality to established businesses.
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Successful Companies Constantly
Reinvent
Themselves: Here’s Why
Bringing a startup mentality
to established businesses.
Here’s
why
Good at the Right Thing
at the Right Time
Good at the Wrong Thing
Average
tenure of a
company in
the S&P 500
index was
75 years.
It’s just
15 years.
1999
2013
Digital time spent
eclipsed TV viewing
271 mins vs.
316 mins per day
- eMarketer July 2013
293,000 Facebook Updates
277,000 Tweets
1.3 million YouTube Views
4,000,000 Search Queries
48,000 iOS App Downloads
Source: The Social Skinny, Mashable,
China
Most Populous
Country 1.3 billion
Active Facebook
Users 1.32 billion
monthly
829M people
daily 654M people daily
on mobile
200M people monthly
on Instagram 1.07B people monthly
on mobile
Image source: Dado Ruvic / Reuters File, http://www.nbcnews.com/tech/social-media/want-message-facebook-soon-youll-need-separate-app-n76141
74%
of online adults
participate on
social sites
46%
of online users rely
on social media when
making purchase
decisions
61%
of young people
refer to social media
to decide where
to go out
25
MAD MEN – PIC OF DON DRAPER IN A PITCH
#AFDAF #quakerlife
Wall
Street
1987
27 MILLION
SOLD in just one month
91%
of adults use
cell phones - Pew research
we check the device
on average every
200
times
a day
Today, there
are more phones
in the world than
toothbrushes
Yuck!
700
Million Snapchat Photos
Shared Per Day
up from 350M in 2013
500 Million Tweets Per Day
Our Reinvention Journey
Technology
FASHION TRIVIA Marketer View
POS
Mobile Sites
Website
Mobile Apps
Mobile Messaging
In-Store
Banner Ads
eCommerce Site
Loyalty Program
YOUR
BRAND
Consumer View
Live Event
Activation
42
Drive In Store
Broadcast Call to Action
Brand
Engagement
& Data
Acquisition
What if…
